Content Specialist

Company Details

• Company Overview: Sumwon Studios is a global fashion brand group focused on direct-to-consumer apparel and lifestyle brands.
• Founding & Headquarters: The company was founded in 2023 and is headquartered in Dubai, United Arab Emirates.
• Business Model: It operates an on-demand, data-informed supply-chain model that matches product production closely with real customer demand, reducing waste and inventory risk.
• Brand Portfolio: The group owns and manages multiple fashion labels across diverse segments, including menswear, womenswear, kidswear, and premium streetwear brands.
• Portfolio Highlights: Its brand lineup includes Sumwon (mens and womens), Missguided, BALR., AiiRZ, KiZN, and others, each with a distinct audience and design focus.
• Creative & Operational Workflow: The company integrates creative design, photography, content creation, and digital launch operations to accelerate product cycles.
• Global Reach: Sumwon Studios serves customers worldwide and has offices or operational bases in key markets including Dubai, London, and Manchester.
• Growth & Scale: In a short period, the company has rapidly expanded its revenue, workforce, and brand footprint, serving millions of customers through its agile model.
• Talent & Culture: Sumwon Studios actively hires across design, merchandising, marketing, content, and operations, emphasizing creativity, innovation, and trend responsiveness.
• Strategic Expansion: The company pursues a buy-and-build strategy by acquiring established brands and scaling them using its operational expertise.

Job Roles & Responsibilities

Creative Briefing & AI-Led Testing

• Write clear, performance-led creative briefs covering concepts, hooks, formats, and iterations.
• Use AI and creative analysis tools such as Motion and Foreplay to identify patterns and opportunities.
• Translate insights into structured test plans with clear next steps for the graphic design and content production teams.
• Collaborate closely with creative and social teams to brief, provide feedback, and iterate quickly.

Optimisation & Scaling

• Analyse creative and audience performance to identify scalable winners.
• Apply insights to improve early-stage metrics such as hook rate, CTR, and hold rate.
• Drive creative scaling through structured iteration rather than just increasing volume.
• Improve creative efficiency using automation and AI where it adds measurable value.

Ways of Working

• Act as a connector between performance, creative, and e-commerce teams.
• Follow and contribute to structured testing and briefing frameworks.
• Maintain clear documentation of performance insights and learnings.

What Success Looks Like

• Campaigns are launched smoothly and optimised consistently.
• Creative briefs are clear, data-led, and easy to execute.
• AI and tools are used to enhance speed and decision-making without adding complexity.
• Testing and scaling are structured, with learnings applied quickly and effectively.

Ideal candidate profile

• 1–3 years experience in marketing content, ideally within e-commerce
• Strong interest in AI, optimisation, and performance-driven scaling
• Familiarity with creative analysis tools such as Motion and Foreplay
• Confident working with data and turning insights into actions
• Clear communicator who can move fast and stay organised

Nice to have

• Fashion or fast-moving e-commerce experience
• TikTok Ads experience
• Experience working with in-house creative teams