Job Title: Content & Social Media Marketing Manager - Life Science
Location: Biotecnika Headquarters, Bangalore
Job Type: Full-time, Work from Office
About Biotecnika: Biotecnika is a pioneering BIO-IT company at the intersection of biotechnology and education, dedicated to providing cutting-edge content and resources for students, researchers, and professionals in biotech, life sciences, and bioinformatics. As we continue to expand, we are looking for a dynamic and experienced Content & Digital Marketing Manager to lead and execute our content strategy.
Role Overview: As the Content & Social Media Marketing Manager, you will oversee content strategy across multiple platforms, ensuring content is engaging, high-quality, and aligned with Biotecnika's mission. You will lead the content team, optimize for SEO, manage social media content, and drive digital marketing initiatives.
Key Responsibilities
- Develop and oversee the content strategy for websites, social media, blogs, ebooks, and lead-generation campaigns.
- Lead a team of content writers and digital marketers to create high-quality, engaging content.
- Review, edit, and proofread articles to maintain consistency in messaging and branding.
- Stay updated with biotech, life sciences, and education trends to produce relevant and timely content.
- Work closely with designers, videographers, and digital marketing teams to create cohesive, multimedia-rich content.
- Optimize content for SEO and lead generation to drive traffic and conversions.
- Track and analyze content performance using tools like Google Analytics and SEMrush to make data-driven improvements.
- Manage content calendars, timelines, and workflows to ensure all deadlines are met.
- Develop and execute social media strategies to enhance brand presence and engagement.
- Collaborate with marketing teams to implement content-driven campaigns.
Skills Required
- Content Strategy & Management: Ability to develop and execute content plans across multiple platforms.
- SEO Expertise: Strong knowledge of SEO best practices for content ranking and visibility.
- Social Media Management: Experience in managing content for LinkedIn, Instagram, Facebook, and YouTube.
- CMS Experience: Proficiency in WordPress or similar content management systems.
- Copywriting & Editing: Excellent writing, editing, and proofreading skills with adaptability to different audiences.
- Data-Driven Approach: Familiarity with Google Analytics, SEMrush, or similar tools to track content performance.
- Project Management: Ability to manage content calendars, timelines, and deadlines efficiently.
- Team Leadership: Experience in leading and managing a content team.
- Digital Marketing: Knowledge of email marketing, lead generation strategies, and automation platforms.
- Biotechnology Knowledge (Preferred): A background in biotech, life sciences, or related field is an advantage.
Who Can Apply
- Minimum 2-4 years of experience in content management, digital marketing, or a related field.
- Strong understanding of SEO, social media, and content marketing strategies.
- Excellent writing, editing, and proofreading skills with attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong communication skills and experience collaborating with cross-functional teams.
- Passion for biotechnology, life sciences, or related fields is a plus.
- Willingness to work from our Bangalore headquarters.
Why Join Biotecnika
- Work at the forefront of biotech education and research.
- Lead impactful content strategies that engage students, researchers, and professionals.
- Be part of an innovative and dynamic team.
- Grow with opportunities to expand your role and responsibilities.
We look forward to welcoming a passionate and strategic content leader to our team.
