Location: Noida | Work Mode: Work from Office | Experience: 4+ Years
The Content & Social Media Manager owns end-to-end content execution across two SaaS brands — Proso.ai (including askproso.ai) and Workwall (including workkudos.ai). The role is equal parts creator, analyst, and brand custodian: producing 25+ content pieces per week, tracking organic performance, and continuously improving output quality based on data.
This is a high-output, AI-assisted role. Proficiency with AI writing tools is expected and encouraged — but every piece of content must be human-edited, on-brand, and backed by a keyword or distribution rationale. The person is accountable for weekly output targets, monthly traffic growth, and the quality of all published content across both brands.
Content Creation & Publishing
- Write, edit, and publish 3 SEO-optimised long-form blog posts per week (2 for Proso.ai, 1 for Workwall) — minimum 600 words, each targeting a keyword from the approved keyword tracker
- Create and schedule 5 LinkedIn posts per week across both brands (3 Proso.ai, 2 Workwall), each with a visual asset
- Post 8 Twitter/X updates per week across both brands, using relevant hashtags and engaging formats
- Design 5 brand-kit creatives per week for use across all platforms
- Produce 2 YouTube Shorts (≤30 seconds each) per week — one per brand — with captions and a strong 3-second hook
- Produce 2 tutorial/explainer videos (3–5 minutes each) per week covering product features for askproso.ai and Workwall
Content Calendar & Planning
- Maintain a live content calendar updated daily, with at least 5 days of planned content always visible ahead
- Plan content themes weekly, aligning blog topics, social posts, and videos to the keyword tracker
- Batch-script video content on Mondays and Wednesdays; batch-record on Thursdays or Fridays
- Repurpose each blog into at least one LinkedIn post, one Twitter/X thread, and one short-video script
SEO & Keyword Management
- Update keyword position tracking weekly using Google Search Console — checking rankings for all target keywords across both brands
- Assign one target keyword to every blog post before writing begins; no blog to be published without a keyword rationale
- Monitor and report on keywords entering or exiting the Top 10 and Top 20 each month
- Identify new keyword opportunities and add them to the tracker for approval
Analytics & Reporting
- Pull Google Analytics data every Monday: organic sessions, top-performing pages, average time on page, traffic sources — and log into the GA Dashboard tracker
- Pull LinkedIn analytics weekly: post impressions, engagement rate, follower growth — log in the performance tracker
- Pull YouTube Studio analytics weekly: views, watch time, subscriber growth
- Compile a monthly performance summary covering all KPIs vs. targets across both brands
- Flag underperforming content proactively and propose corrective actions
Engagement & Community
- Respond to all comments on published posts within 24 hours
- Engage meaningfully on LinkedIn daily (minimum 5 comments or interactions per day)
- Monitor brand mentions and relevant conversations across Twitter/X
Requirements
Must Have
- 3+ years of experience in content marketing, social media, or digital marketing
- Strong written English — ability to write clearly, concisely, and on-brand for a B2B SaaS audience
- Hands-on experience publishing content on LinkedIn and Twitter/X for a brand or business page
- Basic working knowledge of SEO: keyword research, on-page optimisation, meta titles/descriptions
- Comfort using AI writing tools (ChatGPT, Claude, Jasper, or similar) as a drafting aid — with human editing on all final output
- Ability to create basic visual content using Canva or equivalent
- Ability to record and produce simple screen-capture or talking-head videos using Loom or a phone
- Organised, self-managed, and comfortable with daily reporting and accountability structures
Nice to Have
- Experience with Google Analytics 4 and Google Search Console
- Familiarity with LinkedIn Analytics, Twitter Analytics, or YouTube Studio
- Experience using Ahrefs, Semrush, or any keyword tracking tool
- Prior experience managing content for a SaaS, HR tech, or productivity tool brand
- Video editing skills (CapCut, DaVinci Resolve, or similar)
- Understanding of employee recognition, HR tech, or AI productivity markets
