About the Job
We are seeking a Content Marketing Operations Manager to own the end-to-end planning, production, and activation of captivating, critical content designed for district and school administrators in the form of webinars, case studies, expert POVs, and ads. This individual will lead a complex, multi-stakeholder content system, requiring strong cross-functional partnerships across time zones and continents, long-range planning, and project management.
This individual will work closely with internal subject-matter experts (SMEs), external education leaders, and cross-functional partners across marketing, sales, web, design and external vendor partner teams to develop content that addresses administrator pain points, supports the funnel from awareness to conversion, and fuels content-led demand generation.
What you'll do
- Strategy validation & planning: translate high-level content strategy into defined content pillars and a seasonal content calendar. Develop topical testing frameworks based on prior content performance and business/product insights.
- Subject matter expert sourcing & management: combine qualitative and quantitative data from various parts of the business to identify and source the right candidates who can speak authoritatively and deliver valuable insights for content generation.
- Content development: Author draft briefs for content production for development of case studies and other assets to demonstrate sector leadership, submit for review and finalize. Develop slide decks to accompany and define content and pacing for webinars.
- Interviews and asset definition: conduct interviews and develop cut lists for video editors to develop assets for web, ad and sales teams.
Who you are:
- We highly value your skills and work ethic over the number of years of experience. However, this role typically requires at least 4 years of experience content strategy, content operations, content program management or similar field.
- You have proven your ability to manage complex, long-range content initiatives with multiple cross-functional stakeholders. You also excel within ambiguity and build scalable systems from strategy to execution.
- You have strong interviewing, synthesis, and storytelling skills, especially with executive or practitioner SMEs.
- You are highly organized with strong project management as well as verbal and written communication skills.
- A familiarity with education, K12 audiences is a strong plus.
