Job Title: Content & Online Community Manager
Location: Bangalore (On-site preferred)
Reports To: Marketing Head
About Swa Artisanal Syrups:
We make 100% Natural Artisanal Syrups that make delicious cocktails, mocktails, iced
teas and craft coffees. The work environment is fun & friendly. Every Swa team
member is an owner of our future. We hire people who have an ambitious and
adventurous streak. Employees share a commitment to their teams, a passion for our
products, and above all, a bold work ethic that produces winning results.
We are an early stage start-up that is shaking up the Industry. In very less time we have
been able to establish ourselves as a Challenger Brand. Current clients include the
likes of Barbeque Nation, Byg Brewsky, Grandmamas cafe, Starbucks, Little Italy,
Barista, Jamming Goat, Soka, Iron Hill, Chaayos, Chai Point, Blue Tokai, Third Wave
Coffee Roasters, Daryaganj, Little Italy, Bercos, Toit, Bangalore Brewing, Cafe Delhi
Heights etc.
This is a B2B product!
We thrive together in a work atmosphere where employees challenge themselves, and
think of them as entrepreneurs rather than employees. Swa's structure of minimal
hierarchy gives our employees the opportunity to take personal ownership of projects
that matter from day one.
www.drinkswa.com/,
https://www.instagram.com/swa.artisanalsyrups/
Write to us at [Confidential Information] for more details and to explore this further.
Overview:
We're looking for a creative and strategic Content & Online Community Manager to lead brand visibility, audience engagement, and content-driven growth for Swa Artisanal Syrups. The role combines digital storytelling, influencer partnerships, and on-ground brand building to create a strong and loyal community around natural beverage experiences.
Key Responsibilities:
Content Strategy & Execution
- Plan and produce multimedia content across video, blogs, podcasts, and social media
- Collaborate with graphic designers, videographers and editors (inhouse or freelancers) to create engaging visual assets (photos, videos, graphics, reels).
- Develop authentic, story-driven content reflecting brand ethos, product use, and customer experiences.
Influencer Marketing & Collaborations
- Identify and onboard relevant creators, mixologists, and lifestyle influencers.
- Oversee outreach, scripting, partnership deliverables, and performance tracking.
- Drive co-branded content initiatives such as limited-edition flavours, testimonials, and social campaigns.
Campaigns & Advertising
- Conceptualize and execute seasonal or product-specific content and ads across Meta and other performance channels as per Marketing Priorities.
- Work with designers to produce ad creatives and promotional content tailored to campaign goals.
Events & Sales Collaterals
- Coordinate design and production of event assets including standees, posters, backdrops, and display materials.
- Create supporting marketing tools such as brochures, menus, and product leaflets.
- FInd and manage vendors for Brand related collaterals like printers, bar kits for sales staff etc.
Community Building & Engagement
- Develop and manage online community touchpoints (WhatsApp, email groups, or engagement forums).
- Plan and host masterclasses in collaboration with mixologists for brand advocacy and audience retention.
- Monitor community insights, feedback, and engagement metrics to guide content improvements.
Budgeting and Reporting
- Prepare regular reports for management outlining the ROI of content efforts, identifying what content drives the most leads or brand engagement.
- Distribute allocated funds effectively across different content types (e.g., video production, paid social boosting, graphic design tools, or influencer collaborations).
- Estimate the cost of producing content, including resources and freelance support, and optimize expenditures to maximize output quality.
Requirements:
- 3–5 years experience in content marketing, brand communication, or community management.
- Solid understanding of social media algorithms, storytelling, and visual design.
- Strong project management and cross-functional collaboration skills.
- Interest in food, beverage, or lifestyle brands preferred.
Nice to Have:
- Working knowledge of Meta Ads Manager.
- Experience coordinating shoots or influencer collaborations.
- Comfort with video ideation and storyboarding.
