Experience: 5.00 + years
Salary: Confidential (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
Content Writing, Content Marketing, Content Strategy
Uplers is Looking for:
Content strategist who understands content, search behaviour, AI-driven discoverability, and how to turn content into measurable business value.
Role Summary
Mavlers is looking for a Content Marketing specialist who can build and drive high-impact content strategies for global agencies and direct brands.
This role is not for a generic writer or blog manager. We need someone who can connect content, SEO, AEO/GEO, AI visibility, user intent, and business outcomes into one clear strategy. The ideal candidate should be strong in content planning, search-led content strategy, content optimisation, editorial quality, and AI-assisted content workflows.
You will work across different industries and client types, building content systems that improve organic visibility, AI discoverability, engagement, qualified traffic, and conversion intent.
Non-negotiable Experience
- Build content marketing strategies aligned with client goals, ICP, funnel stage, and business outcomes
- Create content roadmaps covering blogs, landing pages, service pages, comparison pages, thought leadership, and other key formats
- Conduct keyword research, SERP analysis, competitor research, topic clustering, and content gap analysis
- Develop strong content briefs with clear search intent, structure, entities, internal linking, and CTA direction
- Partner with SEO, design, paid media, analytics, and account teams to ensure content strategy is commercially relevant
- Refresh, optimise, merge, prune, and improve existing content based on performance trends
- Drive AEO/GEO/AI-search readiness through structured, high-quality, citation-worthy content
- Use AI tools and automation intelligently for research, ideation, briefing, scaling, QA, and operational efficiency
- Review content output for quality, originality, factual accuracy, clarity, and strategic fit
- Track and report on rankings, traffic, engagement, content contribution, and conversion-oriented impact
- Present recommendations, insights, and performance direction clearly to internal teams and clients
Non-Negotiable Skills
- 6+ years of experience in content marketing, content strategy, or SEO-led content roles
- Strong experience in SEO content strategy for B2B, SaaS, eCommerce, D2C, or lead generation businesses
- Strong knowledge of keyword research, search intent, topic clustering, on-page SEO, internal linking, and content audits
- Strong understanding of AEO, GEO, AI Overviews, LLM visibility, and content discoverability beyond traditional searc
- Experience building content briefs, editorial workflows, and scalable content systems
- Strong editing and quality judgment; able to spot weak, generic, or AI-heavy content quickly
- Exposure to AI and automation tools in content workflows
- Comfortable using tools such as GA4, GSC, Ahrefs/SEMrush, Looker Studio, CMS platforms, ChatGPT/Claude or similar tools
- Strong communication and consultative thinking for agency and client-facing environments
Preferred Experience
- Experience working in a digital agency / white-label / multi-client environment
- Experience working with US, UK, AU, EU, or other global markets
- Exposure to content performance reporting tied to leads, SQLs, revenue influence, or business KPIs
- Experience managing writers, freelancers, or content production workflows
- Working knowledge of programmatic content, content automation, or AI-driven QA workflows
What Good Looks Like In This Role
- You do not create content for the sake of publishing volume
- You know how to prioritise content based on business value and ranking opportunity
- You understand the difference between content that ranks, content that converts, and content that gets cited in AI answers
- You use AI to improve speed and quality, not to produce generic output
- You can defend your strategy with logic, data, and commercial thinking
Key Success Metrics
- Growth in qualified organic traffic
- Improvement in rankings for priority topics and pages
- Better content contribution to leads, demos, enquiries, or sales pipeline
- Stronger AI-search / AIO / LLM visibility where relevant
- Improvement in content refresh performance and overall content efficiency
- Quality and consistency of content briefs and output
- Strategic client confidence and stakeholder trust
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
