Content Marketing & Social Media Lead

Location: Chennai

Experience: 5+ years

Function: Marketing | OTT Partnerships | Brand & Content

About the Role

We're looking for a Content Marketing & Social Media Lead to drive discovery, engagement, and communication for Sun Direct GO, our OTT aggregation platform. You will bridge OTT partners, internal teams (Product, Growth, Retention), and the audience, crafting narratives that amplify content, strengthen engagement, and drive user adoption, retention, and loyalty.

Key Responsibilities

Build and manage the content marketing calendar across OTT partners.

Curate and promote high-performing, trending content and new releases.

Lead SDGO's social media strategy and create culturally relevant, multilingual campaigns.

Drive engagement via influencer tie-ups, UGC, contests, and trending formats.

Coordinate with OTT partners and internal teams for campaigns and go-lives.

Leverage analytics to track impact and optimize content & social performance.

What We're Looking For

Preferred experience in OTT/ OTT aggregators/ Media & Entertainment

5+ years in content marketing, OTT, or social media strategy.

Strong storytelling and communication skills.

Experience in partner marketing or multi-stakeholder coordination.

Data-driven and creative mindset with familiarity in analytics tools.

Understanding of regional content and audience preferences is a plus.

Why Join Us

• Be part of a fast-growing OTT aggregator platform shaping how India discovers and enjoys digital entertainment.