Onsurity Bengaluru, Karnataka, India
Direct message the job poster from Onsurity
Malavika Benoy
Malavika Benoy
Talent Acquisition Associate at Onsurity
Experience: 4–7 years |
Location: Bengaluru
Joining: Immediate joiners preferred
About Onsurity
Onsurity is building a new-age approach to employee health and insurance, making insurance simpler, more accessible and relevant for modern businesses and their employees.
We are looking for a
Content Marketing Manager who can build content as a growth engine — across SEO, brand, sales enablement and demand generation.
What You'll Do
Content Strategy & Execution
- Own Onsurity's content strategy across blogs, articles, long-form content, case studies, thought leadership and sales enablement.
- Build content across the funnel — from awareness and organic acquisition to consideration and conversion.
- Identify content opportunities based on customer insights, business priorities, industry trends and competitor analysis.
- Work with internal teams and subject matter experts to turn complex topics into clear, compelling content.
SEO & Organic Growth
- Build and execute an SEO-led content strategy to grow organic traffic and qualified leads.
- Conduct keyword research, identify content gaps and build topic clusters around priority business areas.
- Hands-on experience with SEMrush, Google Search Console and Google Analytics.
- Track content performance and continuously optimise existing content for rankings, traffic and conversions.
- Stay updated on AI search, GEO/AEO and how LLMs are changing content discovery.
Sales & Business Enablement
- Work closely with Sales and Business teams to understand customer pain points, objections and use cases.
- Create case studies, one-pagers, sales decks, product explainers, industry reports and other content that helps Sales convert prospects.
- Develop thought leadership around insurance, employee benefits, HR, healthcare and the future of work.
Cross-functional Collaboration
- Partner closely with Product Marketing, SEO, Growth, Sales, Design and Leadership.
- Bring customer and market insights back into the content strategy.
- Manage projects independently from brief to execution and measurement.
What We're Looking For
- 4–7 years of experience in content marketing, content strategy, editorial or B2B marketing.
- Excellent writing, research and storytelling skills.
- Strong understanding of SEO, keyword research and search intent.
- Experience using SEMrush and Google Search Console.
- Ability to simplify complex topics and write for business audiences, including HR leaders and CXOs.
- Strong analytical and problem-solving mindset.
- Excellent stakeholder management and cross-functional collaboration skills.
- AI-first mindset — comfortable using AI to improve research, ideation, creation, optimisation and content workflows.
- Strong ownership mindset — a go-getter who identifies opportunities and gets things done without waiting for instructions.
Good to Have
- Experience in insurance / insurtech / healthcare / fintech / employee benefits.
- Experience in a high-growth startup or B2B technology company.
- Understanding of GEO, AEO and LLM-driven search.
- Experience building content-led demand generation programs.
What Success Looks Like
You will help Onsurity build a strong content engine that
grows organic traffic, strengthens our brand authority, enables Sales and contributes directly to business growth.
If you believe content is more than just writing — it's about
deep thinking, customer understanding, distribution and measurable impact — we'd love to hear from you.
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing
- Industries Wellness and Fitness Services
Experience: 4–7 years |
Location: Bengaluru
Joining: Immediate joiners preferred
What You'll Do
Content Strategy & Execution
- Own Onsurity's content strategy across blogs, articles, long-form content, case studies, thought leadership and sales enablement.
- Build content across the funnel — from awareness and organic acquisition to consideration and conversion.
- Identify content opportunities based on customer insights, business priorities, industry trends and competitor analysis.
- Work with internal teams and subject matter experts to turn complex topics into clear, compelling content.
SEO & Organic Growth
- Build and execute an SEO-led content strategy to grow organic traffic and qualified leads.
- Conduct keyword research, identify content gaps and build topic clusters around priority business areas.
- Hands-on experience with SEMrush, Google Search Console and Google Analytics.
- Track content performance and continuously optimise existing content for rankings, traffic and conversions.
- Stay updated on AI search, GEO/AEO and how LLMs are changing content discovery.
Sales & Business Enablement
- Work closely with Sales and Business teams to understand customer pain points, objections and use cases.
- Create case studies, one-pagers, sales decks, product explainers, industry reports and other content that helps Sales convert prospects.
- Develop thought leadership around insurance, employee benefits, HR, healthcare and the future of work.
Cross-functional Collaboration
- Partner closely with Product Marketing, SEO, Growth, Sales, Design and Leadership.
- Bring customer and market insights back into the content strategy.
- Manage projects independently from brief to execution and measurement.
What We're Looking For
- 4–7 years of experience in content marketing, content strategy, editorial or B2B marketing.
- Excellent writing, research and storytelling skills.
- Strong understanding of SEO, keyword research and search intent.
- Experience using SEMrush and Google Search Console.
- Ability to simplify complex topics and write for business audiences, including HR leaders and CXOs.
- Strong analytical and problem-solving mindset.
- Excellent stakeholder management and cross-functional collaboration skills.
- AI-first mindset — comfortable using AI to improve research, ideation, creation, optimisation and content workflows.
- Strong ownership mindset — a go-getter who identifies opportunities and gets things done without waiting for instructions.
Good to Have
- Experience in insurance / insurtech / healthcare / fintech / employee benefits.
- Experience in a high-growth startup or B2B technology company.
- Understanding of GEO, AEO and LLM-driven search.
- Experience building content-led demand generation programs.
What Success Looks Like
You will help Onsurity build a strong content engine that
grows organic traffic, strengthens our brand authority, enables Sales and contributes directly to business growth.
If you believe content is more than just writing — it's about
deep thinking, customer understanding, distribution and measurable impact — we'd love to hear from you.
Referrals increase your chances of interviewing at Onsurity by 2x
See who you know
- Content Marketing Lead – UNSW Bengaluru, India
Content Marketing Lead – UNSW Bengaluru, India
Emeritus
Bengaluru, Karnataka, India 1 week ago
- Content Marketing Manager
Content Marketing Manager
Nexus Venture Partners
Bengaluru, Karnataka, India 2 days ago
- Marketing Manager - Content & Demand Generation
Marketing Manager - Content & Demand Generation
Spotonix Inc.
Bengaluru, Karnataka, India 3 days ago
- Senior Strategist/ Manager - Content Strategy & Operations
Senior Strategist/ Manager - Content Strategy & Operations
Loop AI
Bengaluru, Karnataka, India 1 month ago
Content Manager
Newton School
Bengaluru, Karnataka, India 1 month ago
Content Lead
Cube
Bengaluru, Karnataka, India 1 week ago
Content Manager
Growthclub
Bengaluru East, Karnataka, India 1 month ago
Branding Manager
smarthyre
Bengaluru, Karnataka, India 1 month ago
- Marketing Manager - Content
Marketing Manager - Content
EASYECOM
Bengaluru, Karnataka, India 1 week ago
- Brand Communications Lead
Brand Communications Lead
Novo Nordisk
Bengaluru East, Karnataka, India 1 week ago
- Web Marketing and AI Strategy Manager (Remote, India)
Web Marketing and AI Strategy Manager (Remote, India)
Netchex
Bengaluru, Karnataka, India 2 weeks ago
Marketing Manager
Experience Co. (BHX/Bucketlist)
Bengaluru, Karnataka, India 5 days ago
- Content and Growth Manager
Content and Growth Manager
Time Hack Consulting
Bengaluru, Karnataka, India
₹500,000.00
₹800,000.00
1 week ago
- Product Marketing Manager
Product Marketing Manager
BiteSpeed
Bengaluru, Karnataka, India 5 days ago
- Content Marketing Team Lead | Up to ₹7.5 LPA | 3-5 Years of Experience | JP Nagar, Bengaluru | Immediate Joiners Only
Content Marketing Team Lead | Up to ₹7.5 LPA | 3-5 Years of Experience | JP Nagar, Bengaluru | Immediate Joiners Only
Hello Mentor
Bengaluru, Karnataka, India 1 week ago
- Brand Marketing Specialist
Brand Marketing Specialist
Graphy Inc.
Bengaluru, Karnataka, India 1 week ago
Youtube Manager
21K School
Bengaluru, Karnataka, India 1 week ago
Content Strategist
Mannlich
Bengaluru, Karnataka, India 1 week ago
Creative Manager
Meesho
Bengaluru, Karnataka, India 4 days ago
Marketing Manager
Airbound
Hoskote, Karnataka, India 4 days ago
- Manager - Influencer Marketing
Manager - Influencer Marketing
River
Bengaluru, Karnataka, India 3 weeks ago
- Manager Marketing Communications
Manager Marketing Communications
Siemens Healthineers
Bengaluru, Karnataka, India 1 week ago
- Senior Manager Social and Influencer
Senior Manager Social and Influencer
PUMA Group
Bengaluru, Karnataka, India 1 week ago
Social Media Lead
Treebo Hospitality Ventures
Bengaluru, Karnataka, India 4 days ago
- Content Creation & Social Media Manager
Content Creation & Social Media Manager
RentoMojo
Bengaluru, Karnataka, India
₹400,000.00
₹600,000.00
1 week ago
- Content and Social Media Lead
Content and Social Media Lead
Rasa Silver Stories
Bengaluru, Karnataka, India 2 weeks ago
Marketing Manager
CynLr
Bengaluru, Karnataka, India 9 hours ago
Content Strategist
Rapido
Bangalore Urban, Karnataka, India 2 weeks ago
Content Strategist
Goodera
Bengaluru, Karnataka, India 4 days ago
- #ACN GN - SONG - MT - Adobe Content Strategy - Senior Manager
#ACN GN - SONG - MT - Adobe Content Strategy - Senior Manager
Accenture in India
Bengaluru, Karnataka, India 2 weeks ago
- Social Media Manager - Apna
Social Media Manager - Apna
apna
Bengaluru, Karnataka, India 2 months ago
Director - Content
Sprinto
Bengaluru, Karnataka, India 1 week ago
Social Media Manager
Decathlon
Bengaluru, Karnataka, India 1 month ago
IND_Lead, Marketing
Lowe's India
Bangalore Urban, Karnataka, India 7 hours ago
- Social Media Manager - Organic Growth & Brand Storytelling
Social Media Manager - Organic Growth & Brand Storytelling
Hireginie
Bengaluru, Karnataka, India 1 week ago
- Content Lead - BabyBillion Parenting
Content Lead - BabyBillion Parenting
BabyBillion
Bengaluru, Karnataka, India 1 week ago
- Creative & Content Strategist
Creative & Content Strategist
Experience Co. (BHX/Bucketlist)
Bengaluru, Karnataka, India 6 days ago
- Senior Product Marketing Manager jobs
984 open jobs
- Online Marketing Manager jobs
1,523 open jobs
2,010 open jobs
3,313 open jobs
- Digital Marketing Manager jobs
2,469 open jobs
- Senior Brand Manager jobs
3,566 open jobs
- Product Marketing Manager jobs
7,383 open jobs
- Marketing Communications Manager jobs
3,645 open jobs
- Regional Marketing Manager jobs
2,868 open jobs
7,301 open jobs
2,945 open jobs
- Marketing Specialist jobs
5,778 open jobs
4,447 open jobs
- International Marketing Manager jobs
1,132 open jobs
- Retention Marketing Manager jobs
290 open jobs
- Integrated Marketing Manager jobs
1,508 open jobs
- Field Marketing Manager jobs
1,107 open jobs
- Consumer Marketing Manager jobs
1,088 open jobs
- Senior Marketing Manager jobs
2,959 open jobs
- Customer Marketing Manager jobs
1,671 open jobs
- Associate Product Marketing Manager jobs
304 open jobs
- Global Marketing Manager jobs
782 open jobs
- Industry Marketing Manager jobs
998 open jobs
- Category Marketing Manager jobs
1,623 open jobs
- Email Marketing Manager jobs
843 open jobs
- Senior Product Marketing Manager jobs
- Online Marketing Manager jobs
- Head of Marketing jobs
- Marketing Director jobs
- Digital Marketing Manager jobs
- Senior Brand Manager jobs
- Product Marketing Manager jobs
- Marketing Communications Manager jobs
- Regional Marketing Manager jobs
- Marketing Lead jobs
- Group Brand Manager jobs
- Marketing Specialist jobs
- Brand Manager jobs
- International Marketing Manager jobs
- Retention Marketing Manager jobs
- Integrated Marketing Manager jobs
- Field Marketing Manager jobs
- Consumer Marketing Manager jobs
- Senior Marketing Manager jobs
- Customer Marketing Manager jobs
- Associate Product Marketing Manager jobs
- Global Marketing Manager jobs
- Industry Marketing Manager jobs
- Category Marketing Manager jobs
- Email Marketing Manager jobs
- Marketing Services Manager jobs
- Event Marketing Manager jobs
- Marketing Campaign Manager jobs
- Marketing Operations Manager jobs
- Shopper Marketing Manager jobs
- Solutions Marketing Manager jobs
- Marketing Content Manager jobs
- Campaign Manager jobs
- Marketing Project Manager jobs
- Marketing Team Lead jobs
- Senior Marketing Specialist jobs
- Channel Marketing Manager jobs
- Marketing Program Manager jobs
- Sales Marketing Manager jobs
- Independent Marketing Consultant jobs
- Marketing Executive jobs
- Head of Trade Marketing jobs
- Freelance Marketing jobs
- Acquisition Marketing Manager jobs
- Affiliate Marketing Manager jobs
- Junior Marketing Manager jobs
- Affiliate Manager jobs
- Communications Manager jobs
- Corporate Marketing Manager jobs
- Social Media Manager jobs
- Assistant Marketing Manager jobs
- National Marketing Manager jobs
- Senior Marketing Strategist jobs
- Director of Product Marketing jobs
- Media Manager jobs
- International Marketing Director jobs
- Associate Brand Manager jobs
- Trade Marketing Manager jobs
- Marketing Consultant jobs
- Service Marketing Manager jobs
