Job Title: Content Marketing Executive
Location: Indore, India (On-site)
Employment Type: Full-time
Experience Required: 2+ years
Industry: IT / EdTech
Role Overview
We are looking for a creative and detail-oriented Content Marketing Executive to join our marketing team. The role involves planning, creating, and managing engaging content that supports brand growth, drives audience engagement, and contributes to lead generation.
Key Responsibilities
- Plan, develop, and execute content marketing strategies aligned with company objectives.
- Create high-quality, SEO-friendly content for websites, blogs, social media, and email campaigns.
- Conduct research to produce original and relevant content on industry trends.
- Collaborate with design, SEO, and marketing teams to deliver impactful campaigns.
- Monitor content performance using analytics tools and optimize for better results.
- Repurpose content into multiple formats such as infographics, videos, and carousels.
- Maintain brand voice and ensure content accuracy across all channels.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2 year of experience in content creation, digital marketing, or a similar role.
- Strong written and verbal communication skills in English.
- Understanding of SEO principles and keyword optimization.
- Experience with social media management tools and content analytics.
Preferred Skills
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Photoshop).
- Understanding of paid social media campaigns.
- Ability to write video scripts and knowledge of basic editing tools.
