Company Overview
Aviation Services (AVS), established in Singapore in the early 1990s, is a leading Travel Management Company accredited by IATA and NATAS. Headquartered in Singapore, AVS operates across Asia with partnerships representing over 25 airlines and products.
Job Summary
Lead and execute digital marketing strategies to enhance AVIS BUDGET outbound car brand presence and campaign effectiveness. Manage vendor and agency collaborations while tracking and analyzing campaign performance to drive continuous improvement.
Responsibilities
- Develop and implement efficient marketing strategies that align with brand goals and target audiences
- Execute marketing communication and content initiatives across digital platforms to engage customers B2B, B2C & B2B2C
- Maintain and optimize social media and digital marketing channels to ensure consistent brand messaging
- Manage vendor and creative agency relationships to deliver high-quality marketing materials
- Collaborate with agencies to produce compelling marketing content and digital assets
- Oversee the production and deployment of marketing materials on digital platforms to meet campaign objectives
- Track and measure marketing campaign objectives to ensure alignment with business goals
- Analyze campaign performance data to identify improvement opportunities and optimize future campaigns
- Monitor campaign progress using relevant metrics and prepare detailed performance reports for stakeholders
Required competencies and certifications
- Diploma or Bachelor's degree in marketing or a related field
- Minimum 2 years of relevant marketing experience
- Proficiency in social media platforms, data analysis, and statistical methods for marketing evaluation
Preferred competencies and qualifications
[None stated]
Other Information
[None]
