Content Manager

About:

WegoPro (part of Wego) is a revolutionary platform aimed at modernising and simplifying business travel. WegoPro builds tools to help businesses manage their business travel and expenses more efficiently. WegoPro's mission is to empower businesses with tools that help them reduce costs and improve productivity.

Responsibilities:

• Develop and drive long-term content strategy for WegoPro, with a specific focus on MENA and APAC markets
• Lead and inspire the development of high-quality content assets, including blog articles, reports, white papers, and case studies
• AI-Enabled Content Operations: Leverage generative AI tools to streamline research, drafting, and content localization, while ensuring the final output consistently maintains brand voice, originality, and high editorial standards.
• Originate and/or edit written content. Ensure that content is engaging and aligned with marketing priorities and messaging, language, the tone of voice and brand guidelines
• Build and manage a content calendar aligned with marketing, & product teams and initially work with an outsourced group of freelancers and bloggers to develop the content assets for the company
• Actively measure, manage, optimise and communicate the performance of the content put out against the business's operational objectives and strategy
• Partner with the marketing team, design team and other stakeholders to support marketing activities such as product branding, content, and messages
• Social Media & Brand Presence: Manage and drive LinkedIn and other social platforms, ensuring content aligns with brand messaging, business goals, and audience engagement.
  
  

Requirements:

• Bachelor's Degree in Journalism, Marketing, or related
• 3+ years of experience in B2B content strategy or content marketing
• Excellent written communications skills
• Metrics driven mindset with a robust analytical approach
• Understanding of modern SEO, including AEO, entity-based SEO, and structured data
• Experience managing LinkedIn & social media to enhance brand presence
• Excellent verbal communication skills with an ability to work well in a team with a positive attitude
• Passion and motivation to deliver in a fast-paced, startup environment, with the desire to learn and be part of a highly experienced team
• Experience in tracking content performance metrics and translating them into actionable business insights.