Key Responsibilities:
• Content Strategy & Planning:
- Develop and execute a comprehensive content strategy aligned with brand, marketing, and business objectives.
- Own and manage the content calendar across digital platforms, ensuring timely execution.
- Identify content opportunities based on customer insights, business priorities, and industry trends.
• Content Creation & Management:
- Create, edit, and publish high-quality content across websites, blogs, social media, email campaigns, app notifications, and other marketing channels.
- Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
- Collaborate with designers, videographers, and external agencies to produce engaging multimedia content.
- Proofread and review all content to maintain editorial quality and brand standards.
• SEO & Performance:
- Develop SEO-driven content strategies to improve organic visibility and website traffic.
- Conduct keyword research and optimize content for search engines.
- Track content performance using analytics tools and implement improvements based on insights.
- Support performance marketing initiatives with compelling landing pages, ad copies, and campaign messaging.
• Collaboration & Brand Growth:
- Partner with Product, Marketing, Design, CRM, and Performance Marketing teams to execute integrated campaigns.
- Build content that educates, engages, and converts pet parents across the customer journey.
- Stay updated with the latest content marketing trends, AI tools, and digital best practices.
Requirements:
• Experience:
- Minimum 4 years of experience in Content Marketing, Content Strategy, or Content Management.
- Proven experience in developing and managing content across multiple digital platforms.
- Experience working with B2C, D2C, Healthcare, Consumer, or Startup brands is preferred.
- Demonstrated ability to build content strategies that drive engagement and business growth.
• Skills:
- Exceptional writing, editing, and storytelling skills.
- Strong understanding of SEO principles and content optimization.
- Hands-on experience with CMS platforms such as WordPress or similar.
- Familiarity with Google Analytics, Google Search Console, and SEO tools like SEMrush or Ahrefs.
- Experience managing content calendars and cross-functional stakeholders.
- Strong analytical, organizational, and project management skills.
- Basic understanding of social media marketing, email marketing, and performance marketing.
• Education:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Certifications in Content Marketing, SEO, or Digital Marketing are an added advantage.
- Ability to thrive in a fast-paced, high-growth startup environment.
