Content Manager

Company Description TheBroThing is a coaching and education company focused on helping individuals build authentic confidence and meaningful relationships. The organization creates programs, content, and communities designed to support ambitious people in navigating modern dating and social dynamics. With an emphasis on personal growth and genuine connection, TheBroThing offers practical tools rather than superficial quick fixes. Team members collaborate closely to craft impactful experiences, resources, and guidance for clients seeking positive change in their personal lives.

Role Description The Content Manager is a full-time, on-site role based in New Delhi. This role is responsible for planning, creating, and managing content across digital platforms, including websites, social media channels, email campaigns, and educational materials. Day-to-day tasks include developing content calendars, coordinating with coaches and subject matter experts, writing and editing articles and scripts, and ensuring brand voice and messaging are consistent. The Content Manager will analyze engagement metrics, optimize content based on performance, and collaborate with marketing and design teams to deliver impactful, audience-focused content. This role also involves overseeing content workflows, managing freelancers or contributors as needed, and maintaining high editorial standards.

Qualifications

• Demonstrated experience in content management, including planning, publishing, and maintaining digital content across multiple platforms.
• Strong skills in writing, editing, and storytelling, with the ability to adapt tone and style to different formats and audiences.
• Experience with social media management, basic SEO principles, and content performance analytics tools.
• Ability to collaborate with cross-functional teams, coordinate with external partners or freelancers, and manage projects from concept to delivery.
• Bachelor's degree in Communications, Journalism, Marketing, Media, or a related field, or equivalent practical experience.
• Comfort working with topics related to personal development, relationships, and confidence-building, with a respectful and inclusive approach.
• Strong organizational skills, attention to detail, and the ability to prioritize multiple projects in a fast-paced environment.
• Proficiency with content management systems (CMS), basic design or presentation tools, and standard office productivity tools.
• Previous experience in coaching, education, lifestyle, or personal development sectors is an advantage.
• the two weekly recording days.

Nice-to-haves

• You have managed or edited a channel for an established YouTuber or creator.
• You can read YouTube Studio analytics: retention graphs, click-through, what they mean for the next video.
• Documentary-style or long-form narrative editing.
• Figma or Canva fluency for fast-turnaround social assets.
• Sound design, or experience with dark and premium brand aesthetics.

The standard

We are building the most premium voice in our category, and every asset has to look it. The bar on taste is high, the feedback is direct, and the work is judged on whether it looks right, not on how long it took. In return, you own the entire visual output of a brand that wants to be best-in-class.

Compensation and terms

₹35,000 onwards per month base. Hybrid: two recording days at our Delhi studio, four days work from home.

How to apply

Send your CV and portfolio on WhatsApp to 9999577772:

1. Links to your past work: editing samples and design samples, with one line on what you did on each.
2. One short answer: one YouTube channel that runs a great content system, and what you would steal from it.
3. To stand out: take one raw clip we send you and cut a 45 to 60 second piece in our style. Fastest way for us to say yes.