Content Manager

· Role Overview: The Content Manager will own content strategy, copywriting and editorial quality across BE and Mother Diary. The role requires strong writing ability, content planning, consumer understanding and the ability to balance warmth, trust and clarity.

· Key Responsibilities:

o Own content strategy across app, website, blogs, newsletters, product pages, campaigns, CRM and Mother Diary

o Build content pillars around trust, product education, clean formulations, motherhood support, expert guidance, gifting and everyday care routines

o Write and review website copy, app content, product descriptions, blogs, newsletters, push notifications, WhatsApp copy and social captions

o Create Mother Diary content including prompts, expert Q&As, postpartum support, baby care guides, checklists and community stories

o Ensure content follows BE voice: warm, crisp, expert-backed, reassuring, modern and never preachy

o Translate product benefits into consumer-friendly language across paraben-free, pH balanced, herbal blend and skin-conscious claims

o Coordinate with doctors, dieticians, lactation consultants and wellness experts for expert-led content

o Track blog views, content engagement, saves, shares, newsletter opens, search visibility and content-assisted conversions

· Preferred Profile:

o 4 to 7 years of experience in content strategy, copywriting, editorial, brand communication or digital content

o Experience in healthcare, wellness, parenting, beauty, D2C or lifestyle brands preferred

· • Excellent writing, editing and storytelling skills