Content Manager & Instructional Designer

Job Description

A hands-oncontent creator-cum-instructional designer who canplan, create, manage, update and publish learning content end to end, while coordinating with SMEs, trainers, agencies, and leadership.
This is not a strategy only or agency manager role-We need someone who personally creates content, uses AI tools daily, manages timelines rigorously, and understands field sales contexts.

An 6- 8 year instructional designer / content manager from FMCG/BFSI/large sales org, who still creates content daily, uses AI comfortably, understands field realities, and can run content projects end to end with minimal supervision.

Educational Specifications

Mandatory

• Bachelor's degree in:
  • Instructional Design / Education / Learning Sciences
  • OR Mass Communication / Journalism / English
  • OR MBA / PGDM with exposure to L&D, Sales Training, or Content
• Formal certification is a plus, not mandatory:
  • Instructional Design, Digital Learning, Adult Learning, UX for Learning

Good-to-have

• Any short courses or credentials in:
  • E learning authoring (Articulate, Captivate, Rise)
  • AI for content creation / prompt engineering
  • Learning analytics or evaluation

Experience Specifications

6-8years total experience, with at least 3-5 years in:

• Instructional Design
• Learning Content Creation
• Sales / Field Capability / Product Training (preferred)

Must have experience

• Personally created:
  • Learning modules (digital / blended), Scripts, presentations, assessments, videos, Ready reckoners / job aids / performance support tools
• Managed multiple content tracks in parallel with tight timelines
• Worked with:
  • SMEs (Sales, Marketing, Product, Process), Field leaders / Trainers, External vendors (design, translation, video)

Strong advantage

• Experience in large, distributed field force environments:
  • FMCG, Paints, Cement, BFSI, Pharma, Telecom, Retail
• Exposure to Pan India learners with language diversity

Core Skill Specifications (Non-Negotiable)

A. Instructional Design & Content Skills

• Translate business priorities into:
  • Clear learning objectives
  • Structured content outlines
• Apply adult learning principles to:
  • Sales/product/process training
  • Mixed learner maturity levels
• Create:
  • Digital modules (micro + full length)
  • Assessments & rubrics
  • Learning journeys / paths
• Convert complex product/process inputs into field friendly language

B. Content Creation (Hands on Tools)

Must be proficient in at least 3-4 of these:

• PowerPoint (advanced storytelling, not basic slides)
• Word / Google Docs (structured content drafts)
• Video scripting + basic editing understanding
• E learning tools:
  • Articulate Rise / Storyline
  • Captivate (basic-intermediate)

C. AI & Digital Fluency

Candidate should have used AI for:

• Content first drafts and rewrites
• Storyboarding and script creation
• Assessment question generation
• Summarisation of SME inputs
• Translation support and proofreading

Expected tools exposure

• ChatGPT / Copilot / Claude (daily usage preferred)
• AI image tools (basic): DALL E, Midjourney, Firefly
• AI video/voice tools (basic awareness): Synthesia, ElevenLabs, etc.

D. Project & Stakeholder Management

• Strong grip on content calendars, dependencies, reviews
• Comfortable running:
  • Content walkthroughs with Field Leaders
  • Governance calls with stakeholders
• Can chase feedback, close loops, and publish on time, Works independently without constant supervision

4. Behavioural & Attitude Specifications

• Doer mindset
• Bias for speed
• Comfort with ambiguity
• High ownership
• Field oriented thinking