Content Manager - Fiction

Key Responsibilities :

Viewership Growth

1. Identify and develop high-performing Hindi fiction content formats
2. Drive consistent growth in views, watch time, and audience engagement

Revenue Optimization

1. Optimize content formats for maximum monetization
2. Identify content types that generate higher ad revenue and retention

Content Strategy

1. Decide what type of fiction content should be created
2. Continuously experiment with story themes, hooks, and narrative styles

Performance Analysis

1. Analyze platform metrics such as watch time, retention, completion rate, and RPM
2. Derive insights and iterate on formats that perform best

Content Packaging

1. Work with editors and designers to improve titles, thumbnails, hooks, and pacing

Content Planning

1. Build and manage a consistent publishing pipeline for Hindi fiction content

Must-Have Skills

• Strong understanding of Hindi fiction storytelling and audience preferences
• Experience in digital video content creation and performance optimization
• Ability to identify viral content formats
• Strong creative instincts and storytelling ability
• Deep understanding of watch time, retention, and engagement drivers
• Experience working with social media video platforms

Good-to-Have Skills

• Team management
• Strong communication and coordination skills
• Video editing or production understanding

About the Company

Rusk Media is a Gen-Z focused full-stack entertainment company building culturally relevant content across OTT platforms and digital ecosystems. The company develops and produces both scripted and unscripted premium formats for leading streaming platforms including Amazon MX Player and JioHotstar, while also reaching millions of viewers through its digital IPs.

a. Rusk Studios:

Rusk Studios has produced flagship unscripted properties such as Battleground on Amazon MX Player, India's first fitness entertainment competition featuring celebrity mentors like Shikhar Dhawan, Rubina Dilaik, Fukra Insaan, Rajat Dalal and Asim Riaz and Engaged on JioHotstar featuring Urfi Javed and Harsh Gujral, a high-engagement reality show exploring modern relationships.

b. Alright!

In addition to OTT originals, Rusk Media operates Alright, its flagship digital channel and distribution network across YouTube, Instagram, and Facebook, reaching millions of Gen-Z and millennial viewers every month.

Why Work with us

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let's talk about growth. You get to be part of a growth journey that has been 6X in the last 7 years and continues the hockey stick as more ambitious minds join us. If you're someone who's curious, loves to ask questions, loves to take responsibility, and wants to create your path towards delivering a powerful change, or if you're just someone who'd love to be this person, we are the place for you.