Content Management

8-12 Years

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Job Description

Create content marketing strategies and marketing plans for multi-channel content distribution
Strategize content formats, templates, and SEO-optimized content
Execute processes for Dynamic Creative Optimization (DCO) and landing page optimization
Gather business requirements and translate them into functional specifications and process flows for content platforms
Collaborate with clients and internal stakeholders to implement DXP, DAM, and CMS solutions
Assist in change management and adoption of new tools/processes
Understand and design workflows for DAM/CMS and integration with marketing components
Evaluate and document business processes, existing workflows, and systems
Develop use cases and manage requirement changes
Manage and mentor a team of content management specialists, including hiring, training, and task allocation
Drive business development efforts and thought leadership in content management