CONTENT & COPY LEAD
Role Purpose
Lead the creation of compelling, insight-driven content and copy that builds brand voice, drives engagement, and strengthens marketing initiatives and client pitches-while owning Xpresso's communication across all internal and external touchpoints.
Primary Responsibility
Content Strategy & Copywriting
- Define and evolve brand voice, tone, and messaging systems
- Write high-impact copy across campaigns, digital platforms, and marketing channels
- Translate strategy into clear, persuasive narratives
- Develop long-form and short-form content with clarity and impact
Secondary Responsibility
- Pitch Content & Storytelling
- Craft compelling pitch narratives and presentation copy
- Structure storytelling (problem → insight → idea → solution)
- Collaborate with strategy and design for cohesive pitch decks
- Elevate language to improve pitch conversion
Tertiary Responsibility
- Content Governance & Alignment
- Ensure consistency in messaging across all outputs
- Review and refine team-generated content
- Align with strategy, design, and digital teams
- Maintain high standards of clarity, originality, and effectiveness
Additional Ownership
Xpresso Brand Voice & Communication
- Own and evolve Xpresso's brand voice and communication style
- Drive both internal and external communication:
- Internal: team communications, culture narratives, announcements
- External: website, social media, PR, marketing assets
- Ensure all communication aligns with brand guidelines
- Act as the final gatekeeper for all written expression of the brand
Key Deliverables
- Campaign copy & content systems
- Website and digital content
- Brand messaging frameworks
- Internal & external communication content
- Pitch narratives & decks
Core Skills
- Exceptional writing and storytelling
- Strategic and conceptual thinking
- Strong understanding of branding and marketing
- Tone control and communication clarity
Experience
- 8+ years in content, copywriting, or brand communication
- Agency or integrated marketing experience
Success Metrics (KPIs)
- Content effectiveness and engagement
- Consistency of brand voice across touchpoints
- Contribution to pitch wins
- Quality of internal & external communication
