Content lead - Tech

About YAAS :

We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.

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More about AEOS:https://www.aeoscompany.com/

About the role : We are looking to hire a writer who is curious about AI, technology, Someone who enjoys exploring new tools, experimenting with workflows, and turning complex concepts into simple, engaging, and actionable content. Sounds like you Read along!

Role type: Full-time.

In-office Location: Hebbal, Bengaluru.

Experience: 2-4 years in content/writing.

Project Brief: We are looking for a writer who can think and write in both Hindi and English. You will create learning content around AI tools, productivity, tech, and career growth for Hindi-speaking professionals, students, job seekers, and small business owners across Tier 2 and Tier 3 cities in India. The goal is to make Tech/AI feel simple, useful, and easy to apply in everyday life.

You should apply if :

• You have previously created content for Instagram and/or YouTube, either for yourself or another creator. This is mandatory.

• You understand what content formats and creator IPs are, and how they help build audience retention and recall.

• You're naturally curious and enjoy experimenting with AI tools.
• You can identify the right tool for the right problem.
• You have strong prompting skills and can build simple AI workflows.
• You can explain complex ideas in clear, jargon-free language.
• You focus on solving problems and driving outcomes, not just talking about features.

This role is NOT for you if:

• Your experience is limited to SEO/blog writing only.

• You struggle with revisions or collaborative feedback.

• Clear communication isn't your strong suit.

Culture at YAAS:

What it's like working with us:

• Bias for action - We believe in shipping fast, learning faster, and improving along the way. Progress matters more than perfection.

• Ego-free collaboration - Ideas are constantly challenged, refined, and improved. Feedback and rewrites are part of the creative process.

• Ownership mindset - We don't believe in task-based execution. We value people who take responsibility for outcomes and proactively solve problems.

• Relentless curiosity - We're always exploring & experimenting, new formats, trends, ideas, and ways to push content forward.

Please note: There will be a mandatory format-thinking test as part of the hiring process. You'll be given a content format and asked to creatively adapt it across 2–3 completely different topics or categories. The idea is to understand how you think, simplify, and make content engaging across formats.

Roles & Responsibilities :

• Research, test, and evaluate AI tools to identify practical solutions for real-world problems.
• Create scripts, tutorials, guides, and educational content that help users achieve tangible outcomes with AI.
• Design and document effective AI workflows that are easy to understand and implement.
• Stay up to date with emerging AI tools, trends, and developments.
• Identify high-value AI use cases and translate them into engaging, actionable learning content.
• Simplify complex AI concepts into clear, accessible content for a non-technical audience.

• Take ownership of the page growth end-to-end - from content strategy and scripting to page management, performance tracking, and creative coordination.

• Develop engaging content formats and scripts that align with the page's tone, storytelling style, and audience interests.

Some of the Key words you should know :

• IP - An Instagram or YouTube channel managed by us for a brand. This could be a new channel started from scratch or an existing brand channel. Our goal is to make the brand feel relevant, relatable, and creator-led through informative and entertaining content.

• Pod - A small creative team assigned to one or two channels. A pod usually includes a Content Lead and a Creative Engineer that you'll work closely with.