(Go-Getter | Hands-on | Execution First)
Key Responsibility Areas (KRAs)Hardcore Content Execution- Own end-to-end content creation: scripting, shooting, editing, publishing.
- Build strong narratives and storytelling that make the brand stand out.
- Deliver high-quality reels, videos, and posts consistently with speed and discipline.
- Convert daily caf moments, products, and events into engaging content.
Brand Building- Create content series, hooks, and formats that build recall and community pull.
- Maintain a strong, consistent brand voice across all platforms.
Marketing & Growth Ownership- Drive growth through organic + performance marketing campaigns.
- Plan and execute campaigns for launches, workshops, collaborations, and seasonal menus.
- Track performance and double down on what works.
Speed, Ownership & Hustle- Be a self-driven executor who doesn't wait for briefs.
- Take full ownership of output, quality, and timelines.
- Work closely with internal teams to capture content and publish fast.
Key Performance Indicators (KPIs)- Consistent weekly output of reels/videos/posts.
- Growth in reach, engagement, followers, and saves/shares.
- Increase in enquiries, conversions, and workshop/event sign-ups.
- Quality and consistency of storytelling + editing standards.
- Faster turnaround time from idea content publish.
