Content growth architect

About the Role

We create high-quality, aesthetic video content for brands. What we're looking for now is someone who understands why people stop scrolling.

This role is not about editing or making things look pretty. It's about engineering attention, retention, and repeatable virality across Instagram Reels and YouTube Shorts.

If you obsess over hooks, loops, watch-time graphs, and content formats that scale, you'll feel at home here.

What You'll Do

Design short-form content frameworks built for virality and repeatability

Break down viral content into hooks, retention mechanics, and loop triggers

Convert aesthetic videos into high-performing, scroll-stopping formats

Analyze performance metrics (retention, watch time, saves, shares) and iterate fast

Collaborate with editors and creators to optimize simplicity over polish

Build a content system that allows us to post consistently without burnout

Stay deeply plugged into platform behavior, trends, and audience psychology

What We're NOT Looking For

Someone who only knows how to edit

Someone who relies purely on trends

Someone who can't explain why a video worked

What We're Looking For

Proven experience growing brand pages, theme pages, or faceless accounts

Strong understanding of attention economics and short-form psychology

Ability to explain content in terms of retention, curiosity, and pattern breaks

Comfort working with fast iterations and imperfect content

Data-first mindset with creative instincts

Bonus Points If You:

Have grown a page from 050k+ organically

Can show analytics screenshots, not just feeds

Have worked with meme pages, media brands, or creator-led ecosystems