Job Overview
Kuku is seeking a dynamic and visionary
Content Director Microdrama to lead the development and execution of innovative microdrama and audio content strategies. This role demands a creative leader with a deep understanding of longform storytelling, target audience insights, audience engagement strategies, and content production workflows across various formats and languages.
Key Responsibilities
- Develop and oversee the content strategy for microdrama and audio formats, ensuring alignment with Kuku's brand, strategic priorities, business model, format needs and audience preferences.
- Lead a team of content creators, producers, and writers and external stakeholders like production houses, talent and dubbing studios, to produce high-quality, engaging content across multiple genres and languages.
- Collaborate with cross-functional teams, including P&L owners, marketing, product, and analytics, to optimize content portfolio, performance and user engagement.
- Identify and integrate emerging storytelling techniques and technologies, such as generative AI, to enhance content creation and delivery.
- Monitor industry trends and audience insights to inform content development and strategy. Need a deep content nerd with a mathematical orientation, but not a generalist.
Qualifications
- Bachelor's degree in Media, Communications, or a related field; advanced degree preferred.
- Minimum of 7 to 9 years of experience in content creation, with a focus on fiction video formats. Audio experience is good to have.
- Proven experience in writing/directing/producing longform, massy, consumer-facing (as opposed to ads and brand-driven) fiction content is a must.
- Deeply integrated Gen AI professionals will be preferred over skeptics or casual AI hobbyists.
- Proven track record of leading sizable content teams and delivering successful content strategies as high velocity and mass scale.
- Strong understanding of regional content preferences and multilingual content production.
- Excellent leadership, communication, and project management skills.
- Exposure to the latest global storytelling platforms in video, text, toons, audio formats (especially from China, South Korea, etc) is good to have.
- At the end of the day we are looking for people with creative taste, enabled by data-driven insights and operational excellence.
Why Join Us
- Opportunity to work in a fast-growing content platform.
- Exposure to multi-language marketing and global user base strategies.
- A collaborative work environment with a data-driven and innovative approach.
- Competitive salary and growth opportunities in marketing and growth strategy.
About KUKU
Founded in 2018, KUKU is India's leading storytelling platform, offering a vast digital library of audio stories, short courses, and vertical microdramas. We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to deliver high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India's entertainment industry.
Website: www.kukufm.com
Android App: Google Play
iOS App: App Store
LinkedIn: KUKU
Skills: data-driven insights,longform storytelling,multilingual content production,audience engagement,content strategy,content creation,content production workflows,generative ai,storytelling technique,project management,direction,team management,video format,hindi,regional content preferences,leadership,audio content,content production,creative writing,microdrama
