Content & Digital Growth Manager

Location: Lake Gardens, Kolkata

Employment Type: Full-Time, In-Office

Experience: 2–5 Years

We are looking for a Content & Digital Growth Manager who will take ownership of Social Media Content Strategy, Planning & Execution, along with Performance Marketing and Digital Acquisition across multiple brands.

This is a multi-brand role where you will work across e-Solve Group, Rinncrest, and Ocean Evoke. You will be responsible for developing and executing social media content strategies, monthly content calendars, content distribution plans, and digital growth initiatives, while working closely with and managing a team responsible for day-to-day execution.

Alongside social media, you will oversee hands-on Performance Marketing across Meta Ads and Google Ads. This includes campaign planning, audience targeting, creative testing, lead generation, conversion optimisation, budget management, performance tracking, and continuous campaign optimisation to achieve measurable business results.

You will be responsible for managing and guiding the team, setting priorities, assigning responsibilities, reviewing execution, analysing performance, and ensuring that all activities are aligned with the growth objectives of each brand.

We are looking for someone who can independently own and manage the complete digital marketing cycle through their team:

Content Strategy → Content Planning → Social Media Execution → Paid Distribution → Lead Generation → Conversion → Performance Analysis → Optimisation

• Develop and manage monthly content calendars across multiple brands.
• Plan content for LinkedIn and Instagram based on each brand's objectives and target audience.
• Develop content themes, formats and campaigns.
• Write or coordinate social media copy, captions, hooks and CTAs.
• Coordinate with the graphic designer to convert content ideas into high-quality creatives.
• Manage content publishing and ensure consistency in tone, messaging and brand identity.
• Track content performance and identify opportunities for improvement.
• Stay updated with relevant social media trends, formats and platform changes.

• Plan, launch, manage and optimise Google Ads and Meta Ads campaigns.
• Develop acquisition strategies based on business objectives.
• Define and test target audiences, campaign structures, messaging and creatives.
• Monitor CAC, CPL, CPC, CTR, conversion rates, ROAS and other relevant performance metrics.
• Conduct A/B testing of audiences, creatives, copy, landing pages and campaign approaches.
• Continuously optimise campaigns based on data.
• Identify underperforming campaigns and develop corrective strategies.
• Prepare regular performance reports and actionable insights.

Rinncrest is an upcoming LSP / financial technology platform, and you will play an important role in building its digital acquisition engine.

Responsibilities will include:

• Build awareness and digital demand for the Rinn App.
• Develop lead-generation and user-acquisition strategies.
• Identify relevant audience segments across India.
• Test different acquisition channels and campaign approaches.
• Develop strategies for salaried, lower-income and relevant agricultural/rural segments.
• Analyse acquisition costs and conversion quality.
• Work towards achieving sustainable customer acquisition costs.
• Explore regional digital campaigns and creator-led acquisition opportunities.

For Ocean Evoke, responsibilities will include:

• Drive website traffic and online sales through paid and organic channels.
• Develop campaigns around products, launches, offers and seasonal opportunities.
• Identify relevant audiences and customer segments.
• Test Meta and Google campaigns for B2C acquisition.
• Support B2B lead-generation initiatives where required.
• Analyse customer behaviour and campaign performance.
• Explore relevant creators and influencers as acquisition channels.

• Identify relevant influencers, creators and regional content creators.
• Research creators based on audience relevance, engagement and potential acquisition value.
• Develop creator-led campaign ideas.
• Coordinate with creators for campaigns and promotional activities.
• Track the performance of influencer campaigns and assess their commercial value.
• Explore regional creators for targeted acquisition campaigns.

• Monitor digital marketing performance across platforms.
• Build and maintain performance dashboards/reports.
• Identify trends and opportunities from campaign data.
• Track the complete funnel from reach → engagement → click → lead/user → conversion.
• Use data to make decisions rather than relying only on assumptions.
• Continuously improve campaign efficiency and content performance.

Focus on:

• Brand building
• LinkedIn presence
• Thought leadership
• B2B content
• Digital visibility

Focus on:

• Digital acquisition
• Lead generation
• Rinn App awareness
• User acquisition
• Performance marketing
• Regional and creator-led acquisition

Focus on:

• Social media
• E-commerce growth
• Paid acquisition
• Product campaigns
• Creator partnerships
• Customer acquisition

• 2–5 years of relevant professional experience in digital marketing, social media, content marketing, performance marketing or growth marketing.
• Hands-on experience with Meta Ads Manager and Google Ads, with a proven track record of successfully running, optimising, and scaling performance marketing campaigns.
• Strong understanding of social media marketing, particularly Instagram and LinkedIn.
• Experience developing and managing content calendars.
• Ability to understand content strategy and translate business objectives into content.
• Strong understanding of digital acquisition funnels.
• Experience tracking and analysing metrics such as CAC, CPL, CTR, CPC, conversion rate and ROAS.
• Strong analytical and problem-solving skills.
• Ability to work across multiple brands and audiences.
• Comfortable working with designers, creators and other marketing stakeholders.
• Strong written communication skills.
• Ability to work independently and take ownership of results.

• Experience with e-commerce marketing.
• Experience in FinTech, lending, financial services or consumer technology.
• Experience with influencer and creator marketing.
• Experience with regional or vernacular digital campaigns.
• Knowledge of Google Analytics / GA4, Google Tag Manager and conversion tracking.
• Experience with landing-page optimisation.
• Basic understanding of SEO.
• Experience using AI tools for content ideation, research, copywriting, analysis or marketing workflows.

Content Strategy | Social Media | Meta Ads | Google Ads | Performance Marketing | Digital Acquisition | Growth Marketing | Analytics | Influencer Marketing | Campaign Management | Copywriting | Conversion Optimisation