Role: Content Developer
Location: Mumbai
Exp Range: 6- 10 yrs
Must Have:
- Content Development in Education domain
- Masters or Bachelor's degree in English, Communications, Marketing, Journalism, or related field preferred.
- Proven experience in content creation, copywriting, or digital marketing.
- Excellent written and verbal communication skills.
- Strong research and analytical abilities.
- Familiarity with SEO principles and web publishing platforms.
- Familiarity with Instructional Design Approach.
- Proficiency in Microsoft Office Suite and basic graphic design tools is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines.
Roles & Responsibilities:
- Develop original content for product websites (preferably learning products), blogs, social media, email campaigns, presentations, and other digital assets.
- Edit, proofread, and revise existing content to ensure clarity, accuracy, and consistency with brand guidelines.
- Collaborate with marketing, design, and subject matter experts to align content with strategic objectives and audience needs.
- Conduct research on industry trends, competitors, and audience preferences to inform content strategy and creation.
- Optimize content for SEO and accessibility, incorporating relevant keywords and best practices.
- Manage and update content calendars to ensure timely delivery of materials.
- Monitor content performance using analytics tools and adjust strategies as needed to maximize engagement and effectiveness.
- Maintain a consistent tone, style, and voice across all platforms in accordance with brand standards.
