This role is ideal for creators who want to work alongside their current job, studies, or freelance projects.
Role Overview
We are looking for a UGC Content Creator who can create authentic, relatable, and high-converting video content for social media and ads.
This role is ideal for someone who:
- Is comfortable being on camera
- Understands Instagram/Reels trends
- Can create content that feels real, not scripted
- Knows how to capture attention in the first 3 seconds
Key Responsibilities
1. Content Creation
- Shoot UGC-style videos (1560 sec)
- Create content for:
- Instagram Reels
- YouTube Shorts
- Paid Ads (Meta, etc.)
2. Script Execution
- Follow provided scripts OR
- Add your own natural improvisation to make it more relatable
3. Hook-Based Content
- Ensure strong attention-grabbing hooks (first 35 seconds)
- Deliver content with high engagement potential
4. Content Variations
- Create multiple versions of the same script (different hooks/styles)
- Experiment with different angles & storytelling formats
5. Trend Adaptation
- Stay updated with trending formats, sounds, and styles
- Suggest new content ideas proactively
Requirements
Must-Have
- Comfortable speaking confidently on camera
- Good facial expressions & communication skills
- Ability to create natural, non-cringey content
- Access to:
- Good smartphone camera
- Basic lighting (natural light is fine)
Understanding Of
- Social media trends (especially Instagram)
- What makes content relatable & engaging
- Basic structure of viral/performing content
Good to Have (Bonus Skills)
- Basic editing skills (CapCut, VN, etc.)
- Experience in creating content for brands
- Understanding of performance marketing / ads
- Experience in niches like:
- Edtech
- Career / jobs
- Lifestyle / personal branding
Output Expectations
- Number of videos: (to be discussed typically weekly deliverables)
- Raw + edited (if applicable)
- Quick turnaround (important)
Working Details
- Type: Part-time / Freelance
- Time Commitment: Flexible (based on deliverables)
- Compensation:
- Per video / per project
- Retainer (for consistent work)
- Final structure discussed during interview
What We're Really Looking For
Not just someone who can act but someone who can think:
Will this content make someone stop scrolling
Will this make someone click or buy
Why Join Us
- Work on real brands and performance campaigns
- Learn what actually converts (not just trends)
- Build a strong UGC portfolio
- Flexible work alongside studies/job
- Opportunity for long-term collaboration
