Content Creator Onboard

Content Creator Onboarding Lead – AdX ReelsAbout AdX Reels

AdX Reels is building India's attention-to-commerce infrastructure.

We help brands move beyond passive advertising to interactive, conversational, and creator-powered growth systems.

Our AI-powered interactive video ads transform attention into trust and enable measurable sales conversations. We're building the future of performance advertising where creators, brands, and users connect seamlessly.

If you love building scalable systems, working with creators, and driving real business impact, you'll thrive with us.

Why Join AdX Reels

• Work at the forefront of AI-driven creator commerce
• High ownership role with direct impact on platform growth
• Flexible remote-to-hybrid work model
• Learn and collaborate with creators, brands, product, and growth teams
• Opportunity to shape India's creator economy infrastructure

Role Details

Title: Content Creator Onboarding Lead

Location: Remote for first 3–6 months Bengaluru (Hybrid)

Employment Type: Full-time

Start Date: Immediate joiners preferred

Compensation: Competitive salary + performance incentives + ESOPs (for high performers)

Hiring Process:

1. Screening Call
2. Practical Assignment
3. Final Interview

About the Role

You will own and scale the end-to-end onboarding journey for content creators joining AdX Reels.

Your mission is to ensure creators activate quickly, understand platform expectations, and start producing high-quality content with confidence.

You will combine operational systems, creator empathy, and data-driven optimization to improve activation, retention, and creator success.

This role is ideal for someone who has worked with creators, influencers, communities, or SaaS platform onboarding and enjoys building structured, scalable onboarding systems.

Key Responsibilities

• Lead creator onboarding from acceptance to activation across regions
• Design and optimize onboarding journeys using playbooks, checklists, email flows, and in-product education
• Build creator enablement resources (guides, FAQs, templates, best practices)
• Partner with Trust & Safety and Policy teams to implement content standards and brand safety guidelines
• Analyze onboarding funnel metrics (drop-offs, activation rate, time-to-first-post) and run experiments to improve outcomes
• Define onboarding SLAs, escalation workflows, and quality checks
• Collect creator feedback via surveys, interviews, and support data and convert insights into improvements
• Localize onboarding processes across languages and cultures
• Collaborate with Product and Engineering to reduce onboarding friction
• Mentor onboarding team members and set performance benchmarks

Success Metrics (First 6 Months)

• Reduce creator time-to-first-content
• Increase onboarding activation and retention rates
• Build scalable onboarding playbooks and training materials
• Launch onboarding dashboards and reporting systems
• Improve creator satisfaction and content quality benchmarks

Must-Have Skills & Experience

• Experience leading onboarding or activation for creators, influencers, communities, or SaaS/platform users
• Proven track record of improving onboarding metrics (activation, retention, time-to-value)
• Excellent written communication—able to simplify complex policies into creator-friendly language
• Cross-functional collaboration with Product, Support, Policy, and Growth teams
• Strong operational skills (playbooks, SLAs, workflows, reporting)
• Data-driven mindset with dashboard and funnel analysis experience
• High empathy and professionalism when working with diverse creator communities

Nice-to-Have (Preferred)

• Experience in creator economy, social platforms, ad-tech, or marketplaces
• Knowledge of brand safety and moderation workflows
• Experience with Intercom, Zendesk, HubSpot, Salesforce, Notion, LMS tools
• Experience working with multilingual or global creator communities

Our Culture

• Builder mindset and ownership
• Fast execution and experimentation
• Creator-first and performance-first thinking
• Transparent, no-politics startup environment

Why This Role Matters

You will shape how thousands of creators join, learn, and earn on AdX Reels.

This role directly impacts creator income, brand trust, and platform revenue.

You will build India's first scalable creator-to-commerce onboarding engine.