Content Creator

Company Description Lean Hippo Marketers is a data-informed, content-led boutique digital marketing agency that uses social media, search engines, and the web to drive measurable business results for clients. The team brings together marketers, technologists, designers, and storytellers who collaborate to create innovative, performance-focused campaigns. With a strong emphasis on analytics and creativity, the agency focuses on delivering quantifiable outcomes aligned with client goals. Lean Hippo Marketers optimizes resources efficiently while aiming to achieve hippo-sized impact across digital channels.

Role Description This is a full-time, on-site Content Creator role based in Gurugram. The Content Creator will develop, write, and produce engaging digital content for social media, websites, blogs, and other marketing channels aligned with client strategies. Responsibilities include collaborating with marketing and design teams to generate campaign concepts, adapting content to various formats and platforms, and maintaining a consistent brand voice. The role involves researching industry trends, understanding audience needs, and using performance data to refine content. The Content Creator will also support content planning calendars, participate in brainstorming sessions, and ensure all materials meet quality, deadline, and brand guidelines.

Key Responsibilities

• Create engaging content for Instagram, Facebook, LinkedIn, and other relevant platforms.
• Develop and maintain social media content calendars.
• Write captions, social media copy, hooks, scripts, and creative concepts.
• Ideate and create static posts, carousels, reels, and short-form video content.
• Stay updated with social media trends, formats, memes, and emerging content styles.
• Collaborate with designers, video editors, and marketing strategists to execute campaigns.
• Ensure all content is aligned with the client's brand voice, positioning, and marketing goals.
• Schedule and publish social media posts while maintaining consistency.
• Monitor audience engagement, comments, and relevant online conversations.
• Track basic social media performance metrics and identify opportunities for improvement.
• Manage multiple content requirements and deadlines across different client accounts.

Requirements & Skills

• 6 months to 1 year of experience in social media content creation, social media management, or a related role.
• Strong English writing and communication skills.
• Good understanding of Instagram, Facebook, and LinkedIn.
• Strong copywriting and content ideation skills.
• Basic knowledge of graphic design tools such as Canva.
• Understanding of short-form video/reel concepts and scripting.
• Familiarity with Meta Business Suite, Instagram Insights, LinkedIn Analytics, or similar tools.
• Understanding of basic digital marketing concepts, audience targeting, and brand positioning.
• Ability to follow trends and convert them into relevant brand content.
• Strong attention to detail and ability to maintain consistency in brand tone.
• Ability to multitask, manage deadlines, and work collaboratively.