Content Creator

Company Description Influence Hub is a TikTok Shop growth and influencer marketing agency that helps DTC brands, Shopify stores, and eCommerce businesses accelerate revenue through creator-led strategies. The team specializes in TikTok Shop setup and optimization, influencer and affiliate program management, UGC campaigns, performance marketing, and email marketing. With a data-driven and results-focused approach, Influence Hub provides end-to-end campaign management, transparent reporting, and dedicated support. The agency partners with startups and established brands alike, guiding them from launch to scalable growth on TikTok Shop and beyond.
Role Description The Content Creator role at Influence Hub is a full-time, on-site position based in Delhi, India. In this role, the Content Creator develops engaging short-form and long-form content for TikTok, social media, and other digital channels, aligned with brand guidelines and campaign objectives. Day-to-day responsibilities include planning content calendars, scripting and producing video content, capturing and editing footage, and collaborating with marketing and influencer teams to support TikTok Shop and creator-led campaigns. The Content Creator monitors content performance, experiments with new formats and trends, and continuously refines outputs based on data and audience insights. The role also involves maintaining consistent brand voice across platforms and contributing creative ideas for growth-focused campaigns.
Qualifications

• Strong skills in content planning and creation, including scripting, storyboarding, and developing engaging concepts for social and video content.
• Proficiency in video production and editing tools (e.g., CapCut, Adobe Premiere Pro, After Effects, or similar) for short-form and long-form content.
• Experience with social media platforms, especially TikTok, Instagram Reels, and YouTube Shorts, and understanding of current trends and best practices.
• Ability to analyze content performance metrics, draw insights, and adjust content strategies to improve reach, engagement, and conversions.
• Strong written and verbal communication skills, with the ability to maintain a consistent, brand-aligned tone of voice.
• Comfort working on-site in a fast-paced, collaborative environment and coordinating with marketing, influencer, and design teams.
• Prior experience in influencer marketing, UGC creation, or eCommerce/brand marketing is an advantage.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.