Content Creator

Key Responsibilities

1. Content Creation & Strategy

• Conceptualize, plan and execute creative content for Foodlink Holding and its restaurant, catering and hospitality brands.
• Develop engaging content ideas, reels, short-form videos, stories and posts aligned with brand identity and marketing objectives.
• Create monthly content calendars and ensure timely execution across digital platforms.
• Translate brand campaigns, culinary experiences, events and promotions into compelling digital storytelling.

2. Food & Lifestyle Content

• Shoot and create high-quality food content, including dishes, plating, food preparation, chef interactions and behind-the-scenes experiences.
• Capture lifestyle, luxury dining, premium catering, weddings, corporate events and hospitality experiences.
• Showcase food in an appetizing, visually appealing and engaging manner through creative angles, lighting and storytelling.
• Collaborate with chefs, restaurant teams and operations to identify content opportunities.

3. Video Production & Editing

• Independently shoot and edit Instagram Reels, YouTube Shorts and other short-form video content.
• Handle basic photography, videography, lighting, framing, sound and post-production.
• Use editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro or similar applications.
• Incorporate suitable music, transitions, motion graphics, subtitles and trending formats while maintaining premium brand aesthetics.

4. Social Media & Trend Management

• Stay updated on emerging social media trends, viral formats, audio, challenges and content styles relevant to food and hospitality.
• Create platform-specific content for Instagram, Facebook, YouTube and LinkedIn.
• Monitor content performance, engagement, reach and audience responses to identify improvement opportunities.
• Work closely with the marketing and branding teams to execute campaigns, launches and promotional activities.

5. On-Ground Content Execution

• Visit restaurants, central kitchens, banquets and catering venues for regular content shoots.
• Cover food festivals, luxury weddings, corporate events, restaurant launches and special occasions.
• Coordinate with internal stakeholders to ensure smooth shoot execution and timely delivery of content.

Requirement

5 years in content creation, social media content, food videography or digital media

F&B, hospitality, restaurants, luxury lifestyle, hotels or premium consumer brands preferred

Graduate in Mass Media, Communication, Digital Marketing, Film Making or a related field preferred

Mandatory Portfolio - Instagram Reels, food videos, lifestyle content or relevant work samples