Content Creator & Director - Video Ads

Employment Type: Full-Time

Work Mode: In-Office

Location: Gurugram

Own the creative direction and hands-on execution of high-performing video ads for Meta (Facebook & Instagram) that drive measurable conversions and scale.

This is a critical, high-impact role that will define the success and direction of the company's paid ads.

It is not a brand or YouTube production role and not a review-only leadership role.

The Content Creator & Director will work as a strong individual contributor, actively writing scripts, sourcing creators, directing shoots, and guiding editors to produce performance-driven ads. Full-time video editor(s) will report to you, while actors and camera person will work on a freelance basis.

In scope: Meta paid video ads (UGC-style, direct-response, performance creatives)

Out of scope: YouTube long-form content, brand films, organic content

• Creative Direction: Own and define the creative strategy for Meta paid ads
• Research & Insights: Analyze winning ad trends, hooks, formats, and consumer psychology
• Scriptwriting (Core): Personally write conversion-focused ad scripts with strong hooks and retention
• Casting & Sourcing: Source, shortlist, and manage creators/actors for ads
• Production & Direction: Direct shoots and ensure footage aligns with performance goals
• Editing Leadership: Manage video editors, create clear briefs, and drive fast iterations
• Performance Optimization: Track Hook Rate, CTR, Hold Rate, ROAS and iterate creatives based on data

• Strong performance marketing mindset
• Proven ability to create ads that convert, not just look good
• Comfort owning both strategy and execution
• Bias for speed, experimentation, and learning

• Portfolio of high-performing Meta video ads
• Strong scriptwriting and creative execution skills
• Deep understanding of Meta ad formats and UGC-style content

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