Content Creative Lead

Location: Dehradun

Type : Full Time

About BeginBird

BeginBird is a design-forward creative play brand.

We build products and content for playful people across children, parents, and young adults.

We are not a typical toy brand. We are building a culture around play.

We are looking for someone who can translate that into powerful, consistent content.

Role Overview

We are hiring a Content Creative Lead to own and elevate BeginBird's content identity across Instagram, YouTube and short-form platforms.

This is a taste + storytelling + execution leadership role.

You will be responsible for ensuring that every piece of content:

•Feels intentional

•Feels premium

•Feels culturally relevant

•Aligns with our Playful People positioning

Key Responsibilities

1. Creative Ownership

•Translate brand positioning into recurring content series

•Conceptualize reels, statics, and campaigns

•Build a cohesive visual language

•Ensure brand tone consistency

2. Shoot Direction & Production

•Plan monthly shoot days

•Create shot lists and content calendars

•Direct videographer and designer on set

•Ensure aesthetic quality of output

3. Content System Building

•Build repeatable formats (e.g., Playful People, Play Opinions)

•Maintain a 3–4 week content buffer

•Create structured content calendars

•Track performance and optimize formats

4. Team Coordination

•Work closely with:

•Social media manager

•Graphic designer

•Videographer/editor

•Review and approve content before publishing

5. Campaign Leadership

•Lead product launch storytelling (e.g., Nuglets)

•Integrate products naturally into brand narrative

•Avoid generic influencer-style content

What This Role Is NOT

•Not just influencer coordination

•Not only scheduling posts

•Not a meme page

•Not generic D2C marketing

We are building a long-term brand identity.

Ideal Candidate Profile

•2+ years in content, branding, or creative storytelling

•Strong aesthetic sense

•Understands short-form video deeply

•Has worked with lifestyle / D2C / design brands (preferred)

•Can think in formats, not random posts

•Understands culture without chasing trends blindly

•Strong execution discipline

Bonus

•Experience directing shoots

•Basic editing ability

•Visual storytelling instincts

•Understanding of parent + Gen Z audiences