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Marketing & ContentHybridMarketing & content
Content & Brand Lead
Own the editorial voice, SEO/AEO, and every word a family reads from us. Healthcare brand editor / senior writer with portfolio. 70k–1.5L/month + stock options + conference budget.
Bangalore (hybrid
- 2 days in Indiranagar office, 3 remote)
Hybrid
Posted 9 May 2026
Apply now Have questions
1,000+ families served We review every application Mutual fit response within 2 weeks
About The Role
EzyHelpers is, at its core, a content company that also places caregivers. The journal, the service pages, the locality pages, the tone of the WhatsApp messages our Care Managers send at 11 PM — they all need a single, calm, honest voice. The Content & Brand Lead owns that voice. You'll publish 4 long-form journal posts a month, refresh service and locality pages quarterly, commission illustration and photography, run a monthly newsletter, and shape every piece of family-facing communication. You'll also own SEO — keyword strategy, internal linking, AEO/llms.txt content, structured data tone, the lot.
What you'll do
Your day-to-day responsibilities
- Publish 4 long-form journal posts per month, each 1,200 words.
- Maintain and version-control the entire content corpus (services, localities, journal).
- Run editorial review for clinical accuracy with the consulting nurse.
- Commission illustration, photography, and short video from agencies.
- Manage SEO end-to-end — keyword strategy, on-page optimisation, AEO, llms.txt.
- Write the monthly newsletter (5,000 subscribers, growing).
- Maintain brand-voice guide and review all family-facing copy.
- Build and brief external freelancers as content needs scale.
- Track content performance — rankings, time on page, conversions.
- Run quarterly content reviews with the founder.
- Represent the brand at small media conversations and partnerships.
- Develop the editorial-board partnership with our consulting clinicians.
What we're looking for
Skills And Experience Required
- 5+ years content / editorial experience, ideally in healthcare or wellness.
- Demonstrated long-form writing chops (portfolio required).
- Working knowledge of SEO and analytics (Search Console, GA4).
- Ability to edit clinical content for a lay audience without losing accuracy.
- Strong project management — running 4 pieces a month with research, edit, illustration.
- Comfort with markdown, Git, or similar version-controlled workflows.
Nice to have
Bonus points if you have these
- Prior experience at a healthcare publication, wellness brand, or care startup.
- Experience with Indian regional language content (Kannada, Tamil, Hindi).
- Hands-on SEO at an Indian D2C / healthcare brand.
- Comfort briefing illustrators or photographers.
- AEO / generative-search experience.
Shift
- Daytime — flexible, results-based. Hybrid (2 office days, 3 remote). No weekend work.
Compensation & Benefits
- 70,000–1,50,000 / month.
- Annual conference + book budget 50,000.
- Stock options (cliff after 1 year).
- Group medical insurance (family floater).
- Annual leave (24 days).
- Sabbatical eligibility after 3 years.
Career path
- Year 1–2
- Content & Brand Lead — own the editorial calendar.
- Year 2–3
- Head of Brand & Content (1.5–2.5L/month + equity).
- Year 3+
- Head of Marketing / Founder's Office.
Role summary
Location
Bangalore (hybrid
- 2 days in Indiranagar office, 3 remote)
Type
Hybrid
Team
Marketing & content
Posted
9 May 2026
Apply online
Prefer email [Confidential Information]
Questions Contact us
Why EzyHelpers
- Verification, dignity & continuity at scale
- Small teams, real ownership, founder access
- Clear playbooks — not arbitrary work
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EzyHelpers
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