Content and Marketing Strategist

Company Description

#ARM Worldwide, established in 2013, is a leading digital advertising and marketing communications enterprise specializing in crafting innovative strategies across earned, paid, and owned media platforms. With an expert team of strategists and creatives, the company supports global businesses in driving digital transformation through creativity, technology, analytics, and impactful campaigns. Based in Gurugram and Mumbai, #ARM Worldwide takes pride in its partnerships with renowned platforms like Google, and Microsoft Advertising Partner. Recognized for award-winning campaigns for clients like Bajaj Finserv, and Dabur, #ARM Worldwide is committed to shaping brand narratives and delivering excellence globally.

Job Responsibilities 

• Excellent understanding and proven expertise of Content marketing buckets such as -Textual Long form, short form, Creative, Digital Innovation, Audio

• Work on projects and contribute to the creation of digital experiences.

• Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content

• Work across multiple platforms to drive engagement and positive customer behaviour

• The ability to work to establish a content strategy that is in sync with the ARM's philosophy and objectives across multiple platforms

• Driving innovation and creativity for ARM 

• Ensure all-around consistency in the content (style, fonts, images and tone)

• Identify needs and gaps in our content and recommend new topics for the website • Conduct simple keyword research and use SEO guidelines to increase web traffic

• Write clear marketing copy to promote our products/services

• Write suitable blogs and articles for our community

• Coordinate with marketing and design teams to Create infographics, visuals 

• Research industry-related topics (combining online sources, interviews and studies)

• Prepare well-structured drafts using Content Management Systems

• Understand the Management's vision and present ideas accordingly

• Support with marketing event planning and execution

• Stay up-to-date on the latest marketing trends and technologies

• Prepare presentations and reports for the CEO