Role:
Content and Copywriter Olyv SmartCoin (B2C Fintech)
We are looking for a creative wordsmith who loves turning complex financial ideas into simple, relatable, and high-impact consumer communication for Olyv SmartCoin, and can craft engaging campaign copies that resonate with a B2C audience.
What You Will Do:
- Write engaging, high-impact content for social media, blogs, emails, WhatsApp, push notifications, landing pages, and in-app journeys.
- Write strong campaign copy, viral hooks, taglines, and thumb-stopping brand assets for Olyv SmartCoin.
- Translate complex fintech, credit, and lending concepts into simple, user-friendly communication.
- Collaborate with the brand marketing team to brainstorm and execute creative campaigns.
- Work cross-functionally with Performance Marketing, Retention, Growth, and Product teams to deliver consumer-focused messaging.
- Edit and proofread content to ensure clarity, tone consistency, and accuracy.
- Partner with design and marketing teams to create engaging campaign creatives.
- Conduct research on fintech, consumer behavior, and digital trends to create relevant content.
- Contribute ideas for campaigns, content series, and brand storytelling initiatives.
- Collaborate with marketing and creative teams to refine messaging strategies.
- Help maintain a consistent, relatable, and consumer-friendly Olyv voice across all channels.
What We Are Looking For:
- Strong writing, storytelling, and editing skills with a consumer-first mindset.
- Ability to create both brand storytelling content and performance marketing copy.
- Curiosity about fintech, personal finance, credit behavior, and digital media trends.
- Ability to simplify complex topics into clear, engaging communication.
- Creative thinker with strong attention to detail and tone consistency.
- Understanding of how content drives engagement, conversion, and retention in B2C products.
Eligibility:
- Bachelor's degree in English, Communications, Marketing, Journalism, or a related field.
- 24 years of experience in content writing, brand copywriting, or consumer marketing roles.
- Strong writing, editing, and proofreading skills.
- Ability to write clear, concise, engaging, and conversion-focused copy.
- Experience writing for social media, ads, CRM journeys, landing pages, and campaigns.
- Familiarity with social media platforms and digital content formats.
- Proficiency in Microsoft Office Suite or Google Workspace.
- Portfolio or writing samples showcasing brand/campaign work is required.
- Experience in B2C startup, D2C brand, app-based product, or fintech preferred.
- Well-versed with AI tools for content ideation, writing, and optimization.
