Content and Copy Lead

Introduction

At Stahl, words are not just text—they're tools that shape perception, build trust, and inspire action. We're looking for a versatile and detail-driven Content and Copy lead who can strategise, craft, and deploy compelling, well-researched, and brand-aligned content across multiple formats and channels. You own the voice and storytelling for Stahl across brand campaigns, social media, trade marketing, performance marketing, and e-commerce. You'll lead content strategy and copy development, working closely with designers, production teams, influencers, and partner agencies to create compelling, on-brand communication that drives engagement and conversions. This role blends creative vision with technical precision—covering everything from tone-of-voice development and SEO-driven copy to campaign ideation and content optimisation.

Key Responsibilities

• Content Strategy Development with brand-aligned writing: Create and implement comprehensive content strategies that align with brand objectives, focusing on brand building, trade marketing, performance marketing, and e-commerce. Produce clear, engaging, and technically accurate copy tailored to Stahl brand's tone of voice.

• Content Creation: Develop high-quality, engaging content (blog posts, social media posts, product descriptions) that resonates with the target audience and positions Stahl Kitchens as a premium brand with a clear, transformational role to play in Indian kitchens.

• Multiple media touch-points: From print and packaging to social media, e-commerce platforms, advertising, events, and video content—you'll create and adapt work across multiple touch-points. This includes everything from brochures, digital ads, and marketplace listings to brand films, event branding, and internal communications, ensuring Stahl's presence is strong and consistent everywhere our audience interacts with us.

• Collaboration: Work closely with designers, marketers, and the creative team on projects of varying scale. Liaise with content creators, influencers, and external agencies to develop cohesive and effective marketing campaigns. Work closely with digital marketing agencies to optimise content for SEO, ensuring high visibility and engagement across digital platforms.

• Research, Strategy, and Content sourcing: Conduct high-quality research to strengthen messaging and ensure factual accuracy. Identify and source supporting imagery or media for content pieces.

• Performance Analysis: Monitor content performance using key metrics (e.g., engagement rates, conversion rates) and refine strategies based on data insights.

• Content Versatility: Write for a range of formats—web, print, campaigns, brochures, product catalogues, display ads, and social media.

• Editing & Proofing: Review and refine copy to maintain clarity, consistency, and grammatical precision.

Technical & Professional Requirements

• Experience: Minimum 5 years of professional copywriting or related content creation experience, preferably in B2C / D2C marketing for an FMCG / FMCD brand.

• Portfolio: Strong body of work demonstrating versatility across mediums and industries.

• Communication Skills: Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.

• SEO and Digital Marketing: Familiarity with SEO principles and digital marketing tools.

• Analytical Skills: Ability to analyse data and make informed decisions to optimise content strategies.

• Attention to Detail: Precision in grammar, tone, and structure—across tight deadlines.

• Marketing Knowledge: Strong understanding of brand building, trade marketing, performance marketing, and e-commerce strategies.

What We Value

• Initiative: You bring ideas, tools, and methods that raise the bar for our content.

• High Standards: You match Stahl's quality expectations across every piece of copy you deliver.

• Ownership: You take full responsibility for timelines, deliverables, and results.

• Collaboration: You thrive in a fast-paced, team-oriented environment while working independently when needed.

• Creative Curiosity: You believe there's always a better way and pursue it relentlessly.

• Brand Insight: You understand how to make communication both strategic and human.

What we offer

• Competitive Compensation: Competitive salary packages with performance-based bonuses.

• Work with a Premium Brand: Be part of a premium, design-forward cookware brand that's growing rapidly and constantly innovating in product development.

• Career Growth: Professional development opportunities through diverse projects, new challenges, and mentorship from experienced leaders.

• Creative Freedom: A culture that values fresh ideas, experimentation, and out-of-the-box thinking.

• Collaborative Environment: Work with a passionate, talented, and supportive team where collaboration is at the heart of everything we do.

• Impact-Driven Work: See your ideas come to life in products, campaigns, and initiatives that reach audiences across India and beyond.

• Learning Opportunities: Exposure to different areas of marketing, branding, design, and product storytelling.

• Positive Culture: A workplace where people are approachable, accommodating, and committed to excellence.

• Recognition & Appreciation: Regular acknowledgment of your contributions, both big and small.

Life at Stahl (Add angle of shaping Stahl itself)

At Stahl, we're more than just a cookware brand—we're a team of makers, thinkers, and doers who believe in the power of great design, quality craftsmanship, and authentic storytelling. Every day here is different. One moment you might be brainstorming a new campaign idea over coffee, and the next you're collaborating with designers, product developers, and marketers to bring that idea to life. We work fast, we work smart, and we keep creativity at the heart of everything we do.

You'll find a culture that's open, collaborative, and always striving for better—where great ideas

win, no matter where they come from. We celebrate curiosity, initiative, and a willingness to push boundaries. And while we're serious about our craft, we believe work should be fun, energising,

and full of moments that make you proud to be here.

If you're ready to join a young, driven team that's shaping the future of premium cookware in India and beyond, you'll feel right at home at Stahl.

How to apply

Apply by sharing your Portfolio, CV/Resume at[Confidential Information]