Job Description – Content Analyst
Location- Kolkata
123Greetings.com
About Us
123Greetings.com is one of the world's leading digital greetings and emotional engagement platforms, helping millions of people celebrate relationships, emotions, occasions, and life moments through ecards, wishes, reminders, and digital experiences.
As we expand our emotional content ecosystem, app engagement systems, and subscription platform, we are looking for a highly analytical and emotionally intelligent Content Analyst to help identify what users emotionally connect with and scale engagement through data-driven content strategies.
Role Overview
The Content Analyst will be responsible for analyzing user engagement patterns, emotional relevance, occasion trends, content performance, reminder behavior, and relationship-driven interactions across the platform.
This role combines analytics, emotional intelligence, trend identification, content strategy, and user behavior analysis.
The ideal candidate understands how emotional content drives engagement, retention, sharing behavior, and user habits inside digital consumer platforms.
Key Responsibilities
Emotional Relevance Analysis
- Identify what emotional themes and content categories perform best.
- Analyze which cards, messages, occasions, and relationship types generate the highest engagement.
- Understand emotional triggers influencing sending behavior and subscriber activity.
- Recommend scalable emotional content opportunities.
Occasion & Event Calendar Management
- Maintain and optimize the annual event and celebration calendar.
- Identify trending occasions, emerging celebrations, and culturally relevant moments.
- Expand occasion inventory to improve user engagement opportunities.
- Recommend high-engagement event categories for future growth.
Content Performance Analytics
- Monitor performance of:
- Ecards
- Wishes
- Notifications
- Reminder flows
- Occasion campaigns
- Relationship categories
- Analyze:
- Send frequency
- Click-through rates
- Open rates
- Engagement depth
- User interaction patterns
- Generate actionable recommendations from content analytics.
Category Expansion & User Behavior
- Identify opportunities for:
- Relationship categories
- Mood-based content
- Niche celebrations
- Emerging emotional trends
- Analyze recurring sender behavior and emotional engagement patterns.
- Recommend new scalable content clusters based on user demand.
Notification & Engagement Optimization
- Analyze notification engagement and reminder effectiveness.
- Identify high-performing notification themes and emotional messaging styles.
- Improve reminder participation and occasion activation rates.
- Collaborate with retention and product teams on engagement strategies.
Search & Discovery Optimization
- Analyze user search behavior and content discovery patterns.
- Identify high-demand keywords, themes, and emotional categories.
- Recommend improvements to search relevance and discoverability.
- Support SEO and in-app search optimization efforts.
Platform-Specific Creative Insights
- Analyze content performance across:
- Mobile app
- Web platform
- Push notifications
- Email engagement
- Social creatives
- Recommend platform-specific content formats and engagement approaches.
Analytics & Reporting
- Track and report key engagement KPIs:
- Card sends
- Engagement rates
- Occasion participation
- Reminder engagement
- Active occasions per user
- Emotional streaks
- Recurring sender behavior
- Subscriber engagement trends
- Build reports and insights for leadership and cross-functional teams.
Cross-Functional Collaboration
- Work closely with:
- Product teams
- Retention teams
- Creative teams
- Acquisition teams
- Analytics teams
- Customer support teams
- Ensure content strategies align with growth, retention, and engagement goals.
Required Skills & Qualifications
- 2–6 years of experience in:
- Content analytics
- Consumer internet platforms
- Digital media
- User engagement analysis
- Content strategy
- Audience insights
- Strong understanding of:
- Consumer behavior
- Emotional engagement
- Occasion-driven content
- Content performance analytics
- Search trends
- Engagement funnels
- Experience with tools such as:
- Google Analytics
- Firebase
- Mixpanel
- Excel / Google Sheets
- Looker Studio
- Tableau (preferred)
- Strong analytical and interpretation skills.
- Excellent understanding of emotional and social behavior patterns.
- Strong written communication and reporting ability.
Preferred Candidate Profile
We are looking for someone who:
- Understands human emotions and digital behavior deeply.
- Is both analytical and creatively intuitive.
- Notices patterns in engagement and user behavior quickly.
- Has strong curiosity about why people connect emotionally with content.
- Can transform data into scalable content strategies.
Success Metrics
The Content Analyst will primarily be evaluated on:
- Growth in card sends
- Engagement improvements
- Reminder participation
- Emotional engagement depth
- Occasion participation rates
- Content discovery performance
- Search relevance improvements
- Subscriber engagement quality
- Scalable content opportunities identified
