Designation: Consumer Insights & Analytics Manager
Location: Mumbai Nariman Point (Work from Office, 5 days)
Experience: 4–6 years
Industry: Premium / Luxury Retail | Jewellery | Consumer Goods | Hospitality
Role Overview
TBZ – The Original is one of India's most trusted and iconic jewellery brands, celebrated for its craftsmanship, design leadership, and 160-year legacy. We are looking for a sharp, analytically minded professional to own its retail data, customer intelligence, and insights.
The person will work closely with Brand Marketing, CRM, Retail Operations, and Leadership to turn transaction data, walk-in patterns, and customer behaviour into clear, actionable stories that drive decisions. You will be the go-to person for understanding who our customers are, how they shop, what brings them in, and what keeps them coming back.
Key Responsibilities
Retail & Transaction Data Analysis
- Analyse POS, billing, and transaction data to surface trends in sales performance, product mix, ticket sizes, and purchase frequency
- Track and report on store-level metrics — walk-ins, conversion rates, average transaction value, and repeat purchase rates — on a regular cadence
- Identify seasonality patterns, peak periods, and campaign-driven footfall shifts to support merchandising and planning decisions
Customer Intelligence & Segmentation
- Build and maintain customer segmentation models — RFM, LTV, occasion-based, and behavioural — integrating data from CRM, loyalty, billing, and in-store interactions into a single customer view
- Track CLV, churn risk, reactivation rates, and retention cohorts; flag high-value and at-risk segments for targeted outreach
- Analyse walk-in patterns by store, time, occasion, and customer type to inform staffing and experience decisions
Campaign & Activity Impact Analysis
- Measure the impact of marketing campaigns, events, product launches, and seasonal activations on walk-ins, conversions, and sales using pre/post and A/B frameworks
- Close learning loops — ensure every major initiative has a clear post-analysis that feeds back into future planning
Dashboards & Reporting
- Build and maintain dashboards (Power BI / Tableau or equivalent) for store performance, customer health, and campaign outcomes; automate recurring reports
- Own periodic insight cadence – outputs must tell a story, not just showcase numbers
Data Management & Integrity
- Ensure data quality, consistency, and integrity across sources — POS, CRM, loyalty, and digital touchpoints; Structure and clean raw data for downstream analysis
- Work with vendors and internal IT teams to ensure the right data infrastructure is in place
- Build and maintain a centralized repository of past analyses, benchmarks, and insight playbooks to avoid duplication
Who We Are Looking For
Experience & Background
- 4–6 years of experience in analytics, consumer insights, or business intelligence roles
- Brand side experience in retail, luxury, FMCD, hospitality or consumer goods is strongly preferred
- Hands-on with transactional and CRM data (not just survey/research data); demonstrated ability to turn raw data into a clear business recommendation
- Sound understanding of retail KPIs: conversion rate, ATV, footfall, repeat rate, LTV, sell-through
- MBA or postgraduate qualification in marketing or data analytics is a plus, not mandatory
- Experience in market research studies is an added advantage
Technical Skills
- Strong Excel / Google Sheets skills — pivot tables, advanced formulas, cohort analysis
- Working knowledge of at least one visualization tool: Power BI, Tableau, or equivalent
- Familiarity with CRM platforms and loyalty program data structures is an advantage
- Familiarity with AI/ GenAI tools to accelerate analysis and reporting workflows is a must
Communication & Stakeholder Skills
- Translates data into plain language, strong deck making – insights must land with leadership
- Proactive in flagging opportunities and risks; not just reactive to requests
- Comfortable presenting to and influencing senior stakeholders
Why Join TBZ
TBZ – The Original is embarking on a journey to define the next chapter of its rich legacy. This role offers the opportunity to be a part of that journey – to scale up the customer intelligence function with real visibility — your work will be seen, used, and acted upon by the brand.
