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Consumer Insights Associate Analyst is a key insights partner role to the EU sector. This role supports the Brand & creative capability analysis run across Europe to identify growth opportunities for the PepsiCo EU business.
This role will be part of the sector team and will be required to work with BU teams to deliver quality analysis on inhouse Brand & Creative capabilities tools that will involve end to end project management , report storytelling and actionable recommendations - provide objective & expert perspective (so what, why and what to do synthesis) to Insights teams across Europe.
Lead projects & prepare reports with strong storytelling and recommendations - provide objective, expert perspective (so what, why and what to do synthesis) to Sector Insights teams.
Become the expert on the Creative/Innovation (Ada) and Brand equity Tracking (BBE - Kantar MDS) tools - methodology/interpretation and answer BU questions and provide analytical support as needed.
Presenting the reports to key stakeholders in the insights / cross-functional teams and business leaders as in when needed.
Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders in the long run.
5+ years experience with prior experience in Brand equity tracking, Creative and Innovation testing.
Strong quantitative research methodology knowledge, experience with actionable business recommendations based on learnings/synthesis of data
Excellent analytical, communication and project management skills.
Highly fluent in English - spoken and written.
Ability to lead projects, create & deliver presentations and address complex business questions independently.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for $1.7bn [3] and before that it was the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Job ID: 148199929
Skills:
analytical support , Project management, Quantitative research methodology, Report storytelling, Brand equity tracking, Creative and Innovation testing
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