Consumer Behaviour Analyst

Company Description

CosaNostra Live is a leading youth-focused event company dedicated to creating memorable experiences that blend music, art, and connection. Specializing in college fests, artist management, brand activations, and talent showcases, we transform ideas into high-energy, immersive realities. Since its inception, the company has partnered with over 150 colleges, 75 cities, and 65+ artists, building a thriving community of young creatives and visionaries. By bridging the gap between students, brands, and artists, CosaNostra Live is shaping unforgettable moments that leave a lasting impact. Based in Gurugram, we empower individuals who dare to create, connect, and inspire change.

Role Description

This is an on-site full-time role based in Gurugram for a Consumer Behaviour Analyst. In this position, you will analyze and interpret customer data to understand youth behavior and trends, identify opportunities for engagement, and develop actionable insights to guide event planning and campaigns. Responsibilities include conducting market research, analyzing consumer data, and collaborating with teams to design compelling experiences aligning with audience preferences. The role requires consistent monitoring of industry trends and recommending new strategies to optimize engagement and impact.

Qualifications

• Market Research and Data Analysis skills, with knowledge of behavioral trends
• Experience in Consumer Insights, Behavioral Analytics, and Trend Forecasting
• Strong Analytical and Problem-Solving skills to identify patterns and interpret large datasets
• Proficiency in presenting data-driven recommendations clearly and effectively
• Excellent Collaboration and Communication skills to work across teams
• Experience with tools and platforms for data analysis and visualization (e.g., Excel, Tableau, or similar)
• Ability to stay up-to-date with youth culture, trends in education, entertainment, and brand engagement
• Educational background in Marketing, Psychology, Sociology, Business Analytics, or related fields
• Previous experience in events, youth marketing, or brand activation industries is a plus