Job description
Position Summary
The Fabric Marketing Consultant/Manager will be a key driver of our growth in Japan. This role is responsible for developing and executing a comprehensive marketing strategy tailored to the Japanese Brands. The ideal candidate will possess a deep understanding of Japanese business culture, market trends, and consumer behavior, and will be adept at building and nurturing long-term relationships with clients. This is a strategic role that requires a blend of market analysis, client-facing skills, and creative marketing expertise.
Key Responsibilities
- Market Strategy and Analysis:
- Conduct in-depth market research to identify key trends, competitor activities, and opportunities within the Japanese textile market.
- Analyze consumer preferences and generational differences to tailor the product offerings effectively.
- Client Relationship Management & Marketing:
- Build and maintain strong, long-term relationships with key stakeholders, including fashion brands like UniQlo & Muji etc.
- Act as a trusted advisor to customers, providing insights and recommendations on fabric selection.
- Attend fabric presentation meetings to represent WPD.
- Support WPD design team to develop suitable marketing materials (e.g., Hangers, collections, presentations, brochures, etc.
- Provide market-specific feedback to product development and R&D teams to inform future fabric innovations.
- Collaborate with Fabric & Garment marketing teams to ensure effective marketing of WPD products.
- Identify and cultivate new business opportunities to expand the company's client base in Japan.
- Work closely with the sales team to set and achieve sales targets.
Qualifications
- Experience:
- Minimum of 10 years of experience in manufacturing, marketing, sales, or a consulting role within the textile, fashion, or a related B2B industry.
- Experience working with Japanese companies and a solid understanding of local business practices and etiquette.
- Skills:
- Fluent in both English and Japanese.
- Excellent communication, presentation, and interpersonal skills, with the ability to build rapport and trust with Japanese business professionals.
- Strong analytical skills to interpret market data and translate it into actionable marketing strategies.
Role: Enterprise & B2B Sales - Other
Industry Type: Textile & Apparel (Fashion)
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: Enterprise & B2B Sales
Education
UG: B.Tech/B.E. in Textile
PG: MBA/PGDM in Marketing
