Consulant - Digital Marketing

Team Leadership and Management

• Guide Digital marketing team to complete day-to-day activities.
• Assign daily tasks & take reporting from team members.

Revenue and Business Development

• Responsible to achieve the business revenue by proper plan & execution of Digital marketing activities (weekly, Monthly, Quarterly & Yearly basis).
• Lead generation, Client negotiation to close the sales lead.
• Generate Sales leads for IT product through Digital marketing activities.
• Identify new markets and new customers & generate leads to provide sufficient load to sales team.

Digital Marketing Strategy & Execution

• Digital Marketing, Search Engine Optimization SEO, Social Media Marketing SMM, Google Ad-words, Blogs/product information submissions.
• Experience in building organic traffic via Digital Campaigns, Keyword Research.
• Website conversion optimization, SEO/SEM, Email Marketing, Social Media and Paid Advertising campaigns.
• Create and Drive social media, PR strategy.
• Identify, plan and manage branding activities, events and technical meets in consultation with Management.
• Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook and Twitter.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
• Continually work on the Search Engine Optimization (SEO) of the website(s).
• Fix any errors or bugs in online content.
• Create, edit and post videos, content to online sites.
• Create online banner adverts and oversee pay per click (PPC) ad management.
• Write copy for email marketing campaigns, internal newsletters.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

Key Skills

• SEO
• Google Tag Manager
• Google AdWords (Search, Display, Shopping Ads, Remarketing)
• Google Analytics
• Google Search Console
• Affiliate Marketing
• Social Media (Facebook, Twitter, LinkedIn, YouTube)