Conference, Exhibit & Sponsorship Sales Manager – The Tech Festival Canada
Location: Ontario (GTA preferred) / Hybrid or Remote (Ontario)
Job Type: Full-time
Compensation:Basic Pay + Unlimited, Uncapped Commissions
Benefits: Company-provided Laptop, Mobile/Phone allowance, and Health Benefits
Role Overview
We're hiring a high-ownership Conference, Exhibit & Sponsorship Sales Manager to drive revenue across delegate ticket sales, exhibition booth sales, and sponsorship/partnership sales for The Tech Festival Canada. This role is for a proven closer who can open doors, crack Tier 1 and Tier 2 accounts, and consistently convert pipeline into signed deals.
Similar Experience is Mandatory (Non-Negotiable)
You must have prior, direct experience selling:
- Conference delegate tickets (B2B) and/or
- Exhibition booths / expo packages and/or
- Event sponsorships / conference sponsorships
If you have not sold these before, this role is not a fit.
What You'll Sell
Sales will align to our 5 Tech Pillars (AI, Quantum Computing, Sustainability & Climate Tech, Cybersecurity & Digital Trust, Robotics & Intelligent Infrastructure) across applied sectors such as Energy & Utilities, Healthcare & Lifesciences, Defence & National Security, Financial Services & Insurance, Supply Chain, Manufacturing & Critical Infrastructure.
Typical buyer and attendee targets include CEO/COO/CTO/CIO/CISO, VPs/Heads of AI, Cybersecurity, Innovation, Product, Engineering, Digital Transformation, Partnerships, Procurement, Strategy, and Growth.
Key Responsibilities
- Own end-to-end revenue sales across delegates, exhibitors, and sponsors: prospect → pitch → proposal → negotiation → close → handover
- Build and manage a disciplined pipeline; run outreach sequences with strong follow-up cadence
- Sell delegate passes (including corporate/group bundles), booth packages, and sponsorship assets (stage/track, speaking, branding, networking experiences, awards, VIP/VIP lounge, digital inclusions, etc.)
- Identify and target high-fit exhibitor categories (AI/data/cloud, cybersecurity, quantum, robotics/automation, industrial IoT, climate tech/clean energy, HealthTech, FinTech, GovTech, defence tech, supply chain/manufacturing tech)
- Create tailored proposals with clear ROI (lead gen, thought leadership, brand visibility, enterprise access, partnerships, hiring outcomes)
- Negotiate and close Tier 1 and Tier 2 deals; manage multiple stakeholders and procurement cycles
- Maintain accurate CRM hygiene, weekly forecasting, reporting, and revenue dashboards
- Coordinate with marketing, programming, and operations teams to align messaging, deliverables, onboarding, and timelines
Must Have
- Proven experience in conference ticket sales and/or booth sales and/or sponsorship sales (required)
- Strong closing and negotiation skills with enterprise and mid-market clients (Tier 1/Tier 2)
- Confident C-level communication and consultative selling approach
- Highly organized: pipeline discipline, follow-ups, and revenue predictability
- Strong written communication (proposals, emails, sponsor decks)
Nice to Have
- Technology industry sales background (SaaS, enterprise tech, cybersecurity, AI, etc.)
- Existing network across Ontario/Canada tech ecosystem, associations, accelerators, industry groups
- Experience selling multi-product event portfolios (tickets + booths + sponsorships)
Success Metrics
- Total revenue closed (delegate + booth + sponsorship)
- Pipeline coverage and forecast accuracy
- Conversion rates (lead → qualified → proposal → close)
- Tier 1/Tier 2 logo wins and average deal size
- Weekly closes, sales cycle speed, and retention/upsell into higher packages
How to Apply
Send your LinkedIn profile and a short note including:
- Events you've sold for (tickets / booths / sponsorships)
- Your results (revenue, volumes, notable logos)
- Your experience closing Tier 1 and Tier 2 accounts in tech or applied sectors
