Job Summary
We are looking for a Community & Lead Generation Executive to support marketing growth by building parent communities, generating leads, engaging users, and coordinating marketing activities to convert interest into sign-ups.
Responsibilities
- Build and manage parent communities on Facebook, WhatsApp, and other relevant channels to increase engagement and brand awareness
- Post regularly in external social and community groups to generate leads and raise awareness
- Respond promptly and professionally to comments, direct messages, and inbound enquiries to nurture potential leads
- Support daily community engagement and relationship building to maintain active user participation
- Maintain and update a clear lead follow-up process to ensure no opportunities are missed
- Prepare weekly marketing reports tracking leads, engagement, and community growth using Excel or Google Sheets
- Assist with marketing administrative tasks including coordination, posting records, and follow-up tracking
- Collaborate closely with the marketing team to support campaign execution and growth initiatives
- Coordinate with content and social teams to ensure consistent messaging across all channels
Required competencies and certifications
- Strong written English communication skills to engage parents and handle enquiries professionally
- Proficiency in using Facebook, Instagram, WhatsApp, Telegram, and other online community platforms
- Ability to track and report data accurately using Excel or Google Sheets
- Organized and detail-oriented with strong follow-up discipline
- 1 to 3 years of experience in marketing, social media, community management, customer engagement, or related roles
- Proactive, responsible, and able to work independently with direction
Preferred competencies and qualifications
- Experience in education, enrichment, tuition, parenting, or edtech-related environments
- Experience posting in community groups specifically for lead generation
- Experience managing social media comments and direct message responses
- Basic design or content coordination skills
- Familiarity with Singapore parent audience behaviors
