Strategic Communications & Brand Management
Develop and execute an integrated grouplevel communication and brand strategy aligned with the organisation's vision, values, and longterm growth agenda.
Ensure consistent brand voice, positioning, and messaging across all business units and communication platforms.
Support leadership communication, including corporate announcements, key messages, speeches, and thoughtleadership content.
Public Relations & Media Management
Lead the organisation's PR and media strategy, including press relations, media outreach, and stakeholder engagement.
Build and maintain strong relationships with editors, journalists, and key opinion leaders across print, digital, television, and regional media.
Manage proactive media pitching, press releases, interviews, press briefings, and crisis communication as required.
Content & Creative Leadership
Drive highquality, impactful content development across media releases, corporate narratives, brand campaigns, digital platforms, and internal communications.
Collaborate with internal teams and external agencies to conceptualise creative storytelling that enhances brand recall and trust.
Review and curate all external communication to ensure accuracy, tone, and brand alignment.
Reputation & Stakeholder Management
Monitor media coverage, public sentiment, and emerging issues that may influence organisational reputation.
Develop frameworks for issue management, crisis preparedness, and response planning.
Support communication initiatives with regulators, partners, community groups, and other key stakeholders.
Governance & Collaboration
Work closely with marketing, HR, business leaders, and agency partners to ensure integrated communication outcomes.
Establish communication guidelines, processes, and performance metrics for PR and brand initiatives.
Manage PR agencies and vendors, ensuring performance, value, and strategic alignment.