About the Opportunity

Title Communications & Orchestration Associate
Department: Global Central Marketing Operations
Location: Gurugram
Reports To: Communications & Orchestration Manager
Level Associate (Grade 2)
Shift timings: 12:30 pm - 09:30 pm, 3 days WFO each week

About Fidelity International
Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.
Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class in-vestment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $437 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Find out more about what we do, our history, and how you could be a part of our future at careers.fidelityinternational.com/about-us.
Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.

As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

Our Values
Integrity - Doing the right thing, every time and putting the client first
Trust - Empowering each other to take the initiative and make good decision

Our Behaviours
Our employees should be:
Brave - Challenge the status quo, be accountable and speak up
Bold - Act with conviction, encourage diverse thinking and keep things simple
Curious - Learn to do new things in better ways and encourage fresh thinking
Compassionate - Have empathy, care for colleagues, clients and the community

Department Description
The Communucation, Orchestration & Publishing team sits within the Global Central Marketing Operations organisation and is re-sponsible for designing, building and optimising multi-channel customer journeys across Email, SMS/WhatsApp, Push, InApp, and Web experiences. Partnering closely with Data, MarTech, and Brand teams, we use our Orchestration Engine to activate firstparty data responsibly and at scale, ensuring communications are timely, relevant and compliant.

About the Team
You will be part of a highperforming team of marketing automation specialists and deliverability/QA who are experts in multi-channel-journey marketing campaigns, located in India. The team operates a shared service model, supporting B2C and B2B stakeholders, and partners with Analytics, CRM, and Product to deliver measurable growth and exceptional customer experiences.

About your role
The Associate will support the development, execution, and optimisation of multi-channel customer journeys powered by our Cus-tomer Data Platform (CDP) and journey orchestration tools. This role supports end-to-end workflow execution across email, SMS, push, and in-app channels, including build, QA, deployment, and reporting activities. The ideal candidate brings strong attention to detail, curiosity, and a proactive mindset to enhance customer engagement and drive continuous improvement across orchestration programmes.

Key Responsibilities
. Support execution of multi-channel campaigns (email, SMS, push, in-app) orchestration engine and CDP-driven segments.
. Assist with end-to-end workflow processes including creative readiness, audience selection, QA testing, deployment, and documentation.
. Perform channel-specific QA to validate rendering, functionality, and data accuracy across all touchpoints.
. Support A/B and multivariate testing, helping analyse results and identify optimisation opportunities.
. Generate standard performance reporting and surface insights to senior team members.
. Contribute to continuous improvement initiatives that enhance journey performance and operational efficiency.
. Participate in brainstorming and creative development for new journeys or enhancements to existing ones.
. Stay informed about evolving best practices in lifecycle marketing, personalisation, and multi-channel orchestration.

Experience and Qualification:
. 2-3 years of experience working on email or digital marketing campaign execution exposure to multi-channel campaigns preferred.
. Familiarity with marketing automation or customer engagement platforms (e.g. Marketo, Iterable).
. Interest in CDPs and audience segmentation experience is an advantage but not required.
. Strong organisational skills with the ability to manage multiple workstreams while maintaining accuracy and detail.
. Understanding of email/SMS/push best practices and testing methodologies.
. Basic understanding of HTML/CSS for troubleshooting is an advantage but not required.
. Strong analytical mindset with the ability to interpret data and identify insights.
. Proactive work ethic with willingness to learn, problem-solve, and support cross-functional teams