About Us
Agrim is India's largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with
better access, pricing, and service. We're backed by marquee investors and are growing fast.
With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agriretailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership,
Frugality, Simplicity, and Transparency.
You can read more about us here - click here
Role Overview
We're hiring a Communication Lead to own how Agrim sounds and communicates — everywhere. This role sits
across functions: marketing campaigns, product and app messaging, internal and leadership communication,
partner/vendor-facing content, and external communication such as PR and social. You'll set a single, consistent
voice for the company and be the person every team comes to when something needs to be written, positioned,
or said Well.
This is a hands-on content role, not a pure strategy seat — you'll write, edit, and ship content yourself.
Key Responsibilities
- Brand Voice & Content Standards
- Define and document Agrim's tone of voice, messaging pillars, and content standards across all
channels
- Act as the final quality check on any external-facing content .
- Build reusable templates and guidelines so category, marketing, and product teams can create
content consistently without bottlenecking through you
- Marketing Content
- Own copy and content for marketing campaigns across push, in-app, WhatsApp/SMS, and paid
channels, working closely with the growth and retention team
- Partner with category teams to ensure campaign messaging reflects category and seasonal context
accurately
- Product & App Communication
- Own in-app messaging, notification copy, and onboarding content in coordination with product
and growth
- External Communication
- Own PR, social, and any public-facing brand content, building relationships with media where
relevant
Ideal Candidate
- 3–6 years in content, communications, brand, or editorial roles, ideally with experience spanning
both B2B marketing content and leadership/internal communication
- A strong, versatile writer — comfortable shifting tone from a punchy campaign Bonus: experience
in B2B, Agri, or e-commerce; familiarity with tools like Web Engage or Mix panel-informed
messaging
Why Join Us
At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an opportunity
to build one of India's most impactful playbooks while working with a mission-driven team solving one of
India's largest distribution challenges. We are in Gurgaon. This is Work from Office role.
