Designation: - Commercial Manager - Retail Stores.
Location:- Vikhroli-West, Mumbai.
Role Overview:-
The Commercial Manager – Retail Stores will be a key finance and commercial partner for Purplle's retail expansion. This role combines rigorous capital investment evaluation with strategic procurement and vendor management, ensuring every rupee of Capex and operating spend is deployed efficiently, benchmarked to
market, and aligned to Purplle's aggressive retail growth agenda.
Key Responsibilities:-
- Capex Evaluation & Financial Appraisal
- Lead end-to-end evaluation of Capex proposals for new store openings, store refurbishments, and
infrastructure investments across the retail network.
- Prepare detailed investment memos and present recommendations to senior leadership and the investment
committee.
- Define and enforce Capex approval frameworks, spend thresholds, and governance processes in line with
company policy.
- Track actuals vs. approved Capex on an ongoing basis; investigate variances and flag overruns proactively.
- Develop and maintain robust financial models to assess project viability and prioritise capital allocation.
- Capex Benchmarking & Cost Optimisation
- Establish and maintain a comprehensive benchmarking database for all major Capex line items (store fit-
outs, fixtures, signage, equipment, civil works, etc.).
- Conduct regular market intelligence studies — engaging with industry peers, vendors, and consultants — to
ensure Purplle's cost structures remain competitive.
- Drive cost-reduction initiatives through value engineering, specification rationalisation, and standardisation
of store formats.
- Publish periodic benchmarking reports and cost intelligence dashboards for leadership review.
- Vendor Negotiation & Commercial Contracting
- Identify, onboard, and manage a qualified vendor panel for all store Capex and non-production procurement categories.
- Lead commercial negotiations with vendors to secure best-in-class pricing, payment terms, SLAs, and quality standards.
- Develop and execute RFQ / RFP processes; evaluate bids on a total cost of ownership basis.
- Draft, review, and manage vendor contracts in coordination with the legal team; ensure periodic
renegotiation to capture market efficiencies.
- Build strategic, long-term vendor partnerships while maintaining a competitive multi-vendor supply base.
- Non-Production Procurement (Indirect / Marketing Materials)
- Own the procurement of all non-production/indirect items including in-store marketing materials, POS
displays, branding collaterals, store consumables, uniforms, packaging, and retail fixtures.
- Collaborate closely with the Marketing, Visual Merchandising, and Retail Operations teams to translate
brand requirements into actionable procurement briefs and timelines.
- Manage category-wise procurement calendars to ensure on-time delivery for campaigns, store launches,
and seasonal refreshes.
- Institute demand consolidation and framework contracts to drive economies of scale across the retail
network.
- Ensure compliance with sustainable sourcing guidelines and company ESG commitments.
- Process, Governance & Reporting
- Design and implement SOPs for end-to-end commercial processes — from requirement scoping through
vendor selection, PO issuance, delivery, and invoice settlement.
- Maintain accurate MIS on Capex pipelines, procurement spends, savings delivered, and vendor
performance KPIs.
- Provide regular spend analytics, savings reports, and budget vs. actuals dashboards to finance and retail
leadership.
- Drive continuous improvement through post-project reviews and lessons-learned documentation.
Qualifications & Experience
- B.Tech / CIPS qualification with MBA / PGDM in Operations or Supply Chain from a reputed institution;
- 5+ years of progressive experience in commercial management, Capex management, procurement — preferably within retail, FMCG/CPG, or consumer-facing industries.
- Demonstrated track record in evaluating and managing multi-crore Capex projects, including financial modelling and investment appraisal.
- Strong negotiation and vendor management skills with experience in executing complex commercial contracts.
- Hands-on experience in indirect / non-production procurement including marketing materials, POS, and store assets.
- Analytical mindset with the ability to translate data into actionable insights and executive-ready
presentations.
Key Competencies:-
Commercial & Financial Acume-
Analytical Thinking & Data-Driven Decisions
Cross-functional Collaboration
High Ownership & Execution Drive
Negotiation &Influencing Skills Vendor Relationship Management Process Design & Governance Stakeholder Communication & Reporting
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
