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We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Position Summary (Purpose and Fundamental Goals of the Position):
The Country Commercial Excellence Leader strengthens commercial performance by driving GTM optimization, sales efficiency, CRM excellence, analytics, and capability building. The role partners with the Country Business Leader, Sales Managers, Marketing, and Regional ComEx. This role also serves as the primary country conduit to the APAC Commercial Excellence Leader, ensuring regional strategies, governance standards, and best practices are effectively cascaded, localized, and executed within the country.
Key Responsibilities
Lead country segmentation, account profiling, and partner with Sales team to excute GTM strategy. Drive territory design, rep allocation, and coverage optimization to maximize market reach. Monitor execution of GTM plans and recommend adjustments to improve effectiveness.
Track core sales activity metrics such as call frequency, field days, and visit effectiveness.
Analyze productivity gaps and recommend improvements to strengthen sales cadence.
Benchmark performance across teams and support Sales Managers with targeted improvements.
Own SIP governance, including incentive modelling, target setting, and data validation using IMS, TS, and FDS.
Partner with HRBP for quarterly data uploads and ensure accuracy of payout calculations.
Support refinement of Strategic Growth Drivers and incentive structure.
Ensure strong funnel discipline via stage accuracy, SNACK-based review cadence, and opportunity hygiene.
Lead pipeline analysis (creation, aging, velocity, conversion) and drive forecast reliability.
Identify stalled deals and partner with Sales Managers to resolve blockers.
Design and deliver targeted sales capability programs (selling skills, CRM usage, funnel management).
Partner with regional teams to deploy global/regional sales methodologies.
Track adoption and effectiveness of training initiatives.
Lead monthly commercial reporting: performance dashboard, IMS/FDS trends, pipeline insights, and productivity indicators.
Maintain and enhance Power BI dashboards for real-time analytics.
Improve data quality and ensure integrity of master data and commercial reports.
Serve as country admin for SFDC and Power BI: data hygiene, user access, account reassignment, and troubleshooting.
Support system enhancements, upgrades, and local deployment of new features.
Strengthen data governance and ensure consistent adoption of CRM tools.
Support cross-functional commercial initiatives, continuous improvement efforts, and other business-critical tasks as assigned. (Kept intentionally broad)
Qualifications, Required Knowledge & Experience
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit .
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Job ID: 148213055
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