About GoZen.io: Gozen builds world-class b2b software-as-a-service solutions, rated 4.8/5 on Glassdoor by current and former employees with 100% recommendation rate to a friend. We are now hiring for the role of Cold Email Specialist.
Job Description: Cold Email Specialist
Overview: We're seeking an experienced Cold Email Specialist to lead our cold email initiatives, ensuring high deliverability, engagement, and conversion rates. As part of our small yet ambitious team, you'll design and execute email campaigns that effectively generate leads and drive business growth.
Responsibilities:
- Develop and implement comprehensive cold email outreach strategies aligned with company objectives.
- Create, manage, and optimize cold email campaigns to target potential clients and partners.
- Conduct market research to identify and segment target audiences for tailored outreach.
- Write compelling email copy that captures attention and drives engagement.
- Monitor and analyze email campaign performance metrics (open rates, response rates, conversions) to identify areas for improvement.
- Address and resolve email deliverability issues, ensuring high inbox placement and minimal bounce rates.
- Utilize and manage email outreach platforms and CRM systems to track and organize campaigns.
- Test and refine email templates, subject lines, and send times to maximize effectiveness.
- Ensure compliance with relevant email marketing regulations (e.g., GDPR, CAN-SPAM).
- Collaborate with sales and marketing teams to align outreach efforts with overall business goals.
- Stay updated with the latest trends and best practices in email marketing and cold outreach.
Additional Responsibilities:
- Develop and oversee a cold email outreach plan that supports the company's lead generation and sales strategies.
- Manage email lists and databases to ensure data accuracy and segmentation.
- Provide training and guidance to team members on best practices for cold email outreach.
- Experiment with new tools and techniques to enhance cold email performance and efficiency.
Requirements:
- Proven experience as a Cold Email Specialist or similar role in a B2B setting.
- Expertise in using popular email outreach platforms (e.g., Gozen Growth, Instantly, Smartlead, Mailshake, Lemlist, Woodpecker, Reply).
- In-depth knowledge of email deliverability best practices and troubleshooting techniques.
- Strong understanding of email marketing regulations and compliance.
- Excellent copywriting and communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
