CODE - 03 Performance Marketing Manager

Responsibilities

• Plan and execute high-budget digital marketing campaigns across Google, Meta, and other channels.
• Optimize ad performance to reduce Cost per Lead (CPL) and Customer Acquisition Cost (CAC).
• Analyze campaign metrics, traffic data, and conversion funnels using analytics tools.
• Manage digital agency coordination and oversee media planning and execution.
• Implement remarketing, lead nurturing, and automation workflows to improve ROI.
• Monitor online engagement performance and recommend strategic adjustments.
• Collaborate with admissions and BD teams to align campaign outcomes with enrolment targets.

Qualifications

• 46 years of experience in performance marketing within the education or EdTech domain preferred.

Required Skills

• Campaign management on Google and Meta.
• Sales and Funnel Management.
• PPC and Keyword bidding.